Social Media Influencer Marketing in the Promotion of Tourist Destinations
Monika Pettersen-Sobczyk
Abstract:Purpose:The aim of the article is to indicate the role of influencers in the promotion of tourist destinations. Design/Methodology/Approach: The study used elements of the systematic literature review method (SLR), case studies, synthesis and logical reasoning. Findings: The review of the literature showed that the research on influencer marketing in the promotion of tourist destinations is a very important issue. The allure of social media influencers lies not only in their ability to showcase destinations bu… Show more
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