Social media in construction: an exploratory case study

Perera, Srinath; Victoria, Michele Florencia; Brand, Samuel

doi:10.4324/9781315690698-16

Cited by 4 publications

(6 citation statements)

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“…This altered the opinion from previous researches that SM is only being used for fun and personal reasons [8]. Commercial benefits are also achieved in a business when SM is implemented effectively, and this leads to a significant influence on the sustainability of the business, especially, economic and social sustainability [9]. There is a suggestion by specialists that says "SM must be encouraged in the working environment for better results" [12].…”

Section: Literature Reviewmentioning

confidence: 97%

“…The development of SM can be linked with the birth of Facebook and Flickr in 2004. Over the past decade, the human style of life has been impacted significantly by the evolution of different SM platforms [9]. There is more than one classification for SM platforms.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Moreover, SM is now proving to be having commercial potential for businesses to use more than being a personal entertainment medium. However, within the construction field, the implementation of SM is not explored in-depth [9]. According to previous studies, [15][16][17] it is explored that engineers mainly retrieve information through face-to-face meeting with their colleagues when searching for information.…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

The Effectiveness of Social Media on Engineers Related Tasks

2021

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In the beginning of 21st Century, Social Media developed and influenced on all aspects of modern lifestyle. Nowadays, Social Media is not only an entertainment and social networking tool, but also can be supposed as a way of linking different businesses, marketing, management, construction industry. Furthermore, it provides a framework for people around the world to interconnect, share information, and interrelate with each other. This study includes an investigation about the effects of Social Media on engineering related tasks, for this purpose, a questionnaire survey was performed for engineers with different gender, ages, and engineering status. Kurdistan Region-Iraq is the case study of this survey, the results of this study reveal that Social Media is one of the mostly used by engineers. It is also illustrated that Google, YouTube and Facebook are the mostly used platforms.

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Section: Literature Reviewmentioning

confidence: 97%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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The Effectiveness of Social Media on Engineers Related Tasks

2021

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“…There are numerous social media platforms like the social networks which refer to websites like Facebook, YouTube, Instagram, Google+ Snap chat and LinkedIn. Social media include other types, like blogging, online rating, social news, social bookmarking, forum and various multimedia sites (Perera et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…Fashion brands use them as reinforcing medium for communicating their brand message and brand image management (Gogoi, 2013). Users can upload, share and view content, they are pictures or video (Perera et al, 2015). YouTube, Facebook and Instagram are the example of media sharing platform.…”

Section: Introductionmentioning

confidence: 99%

The Social Media Shaping Brand Consciousness and the Purchase Intention of Fashion Consumers

Shafaat

Kishwa²,

Alvi

2020

JSRD

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This study was designed to explore the role of the social media in brand consciousness and purchase intention of young and old fashion consumers. Social media has significant impact on the consumers as individual. The major purpose of this research was to gain in the depth information of social media. Phenomenological research design was used to explore the view point of the young and old fashion consumers regarding the impact of the social media towards brand consciousness and purchase intention. Data for this research was collected from hundred participants between the range of 18 to 30 and 31 to 50 years. The researcher gathered information from the students of a private university, school teachers and business men. We found out that on average most of the users spend 1 to 6 hours on the social media each day. Fashion consumers of young age group are more brand conscious because they are more motivated to purchase the clothes that have branded names or logos.

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