Social media impact in the Match: A survey of current trends in the United States

Steele, Thomas N.; Galarza-Paez, Laura; Aguilo-Seara, Gabriela; David, Lisa R.

doi:10.5999/aps.2020.00836

Cited by 27 publications

(27 citation statements)

References 17 publications

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“…Although previous studies have found that applicants use social media for residency program information, the results of this study demonstrated that a residency program's social media presence only marginally influenced an applicant's decision to apply to that program 2 , 10 , 13 , 14 (Fig. 6 ).…”

Section: Discussioncontrasting

confidence: 60%

“…Andrew M. Schneider, MD 1 Jackson Tate, BA 2 Michael P. Murphy, MD 1 Kamran Hamid, MD, MPH 1 Terry R. Light, MD, FAOA 1 Adam P. Schiff, MD, FAOA 1 1 Department of Orthopaedic Surgery and Rehabilitation, Loyola University Medical Center, Maywood, Illinois 2 Loyola University Chicago Stritch School of Medicine, Maywood, Illinois E-mail address for A.M. Schneider: Aschneider924@gmail.com…”

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confidence: 99%

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The Characterization of Social Media in Orthopaedic Surgery

et al. 2022

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Background: There is a paucity of information regarding the use of social media by both orthopaedic residents and applicants. Therefore, this investigation aimed to (1) characterize the use of social media by current orthopaedic surgery residents and applicants to an orthopaedic surgery residency and (2) evaluate the influence of social media on applicants to an orthopaedic surgery residency. Methods: An anonymous, nationwide survey was conducted among current orthopaedic surgery residents and fourthyear medical students applying to the authors' orthopaedic surgery. Survey data included demographics, social media usage preferences, social media engagement, and the influence of social media on applicants' perception of and decision to apply to residency programs. Results: Three hundred twelve surveys were completed, which included 170 resident surveys and 142 applicant surveys. Two hundred thirty-seven of the respondents (76%) use social media daily. Two hundred fourteen respondents (72%) have listened to orthopaedic surgery podcasts. Regarding educational social media posts, 81% of the residents and 57% of the applicants preferred case presentations with corresponding imaging; for noneducational posts, 89% of the applicants preferred content involving resident life outside the hospital. When asked how much an orthopaedic residency program's social media presence influenced application decision (on a scale of 0-10, 0 being no influence and 10 being the most influence), the mean response was 3.47 among all respondents. Conclusions: Most survey respondents use social media daily, have listened to orthopaedic podcasts, find case presentations with corresponding imaging the most useful format for educational posts, and prefer to see residency programs post about resident life outside of the hospital. A residency program's social media presence did not significantly influence applicants' decision to apply to a specific program; however, there was a trend toward increasing influence with more recent applicants. Future research should further investigate social media's impact on the residency application process and the influence of social media on orthopaedic applicants and residents.Disclosure: The Disclosure of Potential Conflicts of Interest forms are provided with the online version of the article (http://links.lww.com/JBJSOA/A379).

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Section: Discussioncontrasting

confidence: 60%

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confidence: 99%

The Characterization of Social Media in Orthopaedic Surgery

et al. 2022

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“…Social media utilization by orthopaedic surgery residencies has likely benefited applicants tremendously. Even before COVID-19, >95% of plastic surgery applicants had a social media presence, and 73% followed a residency account 25 . These accounts allow students to gain a better understanding of program culture and fit, which could lead to a more selective application list in line with recommendations from the American Orthopaedic Association Council of Residency Directors for the 2020 to 2021 application cycle 26 .…”

Section: Discussionmentioning

confidence: 99%

Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

et al. 2021

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Background:In light of away rotation and in-person interview cancellations for the 2020 to 2021 application cycle, social media has become a popular tool for orthopaedic surgery residency programs to highlight their strengths, curricula, and social life to prospective applicants. The authors sought to explore the proliferation and utilization of 3 popular social media platforms by both orthopaedic surgery departments and residencies.Methods:Orthopaedic surgery departmental and residency program social media accounts and their creation dates across Facebook, Twitter, and Instagram were identified using a standardized search methodology. Residency Instagram accounts were further evaluated for the number of posts, followers, likes, and comments. Both departments and residency programs were cohorted by affiliation with a US News &World Report (USNWR) top 50 American hospital for orthopaedics or by status as a Doximity top 20 program based on reputation.Results:Across a total of 192 residency programs included for analysis, Instagram was the most popular social media platform (61.5%), followed by Twitter (19.8%) and Facebook (10.4%). Conversely, orthopaedic departments more frequently used Facebook (33.9%) and Twitter (28.1%) over Instagram (17.2%). Of the 118 residency Instagram accounts, 102 (86.4%) were created after the onset of the COVID-19 pandemic. Larger residency programs (≥6 spots/year) and those programs in the Doximity top 20 or affiliated with USNWR top 50 orthopaedic hospitals had a greater number of followers as well as likes and comments per post (p < 0.05 for all).Conclusions:Given the recruitment challenges faced by residency programs because of the COVID-19 pandemic, Instagram has rapidly become a prominent platform for attracting orthopaedic surgery applicants. These accounts have a large number of followers, particularly for residency programs with higher Doximity reputation rankings.

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“…Social media can also be used to educate followers about topics within a medical specialty [ 15 ]. In a survey of plastic surgery applicants, 89% were interested in educational content and 98% wanted to learn about resident life [ 9 ]. While educational material could help teach on mental health topics from pharmacology to coping skills, for psychiatry, these posts did not increase the total number of followers or engagement score for psychiatry programs.…”

Section: Discussionmentioning

confidence: 99%

“…Prior to COVID-19, a survey found that 10% of respondents reported that information on a program social media profile influenced their residency applications [ 8 ]. The most commonly used platform for interactions with programs, at least according to a 2019 evaluation of plastic surgery applicants [ 9 ], was Instagram.…”

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confidence: 99%

Utilization of Instagram by Psychiatry Residency Programs in a Virtual Recruitment World

et al. 2021

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Objective Many psychiatry residency programs use Instagram to provide information about their program. This study assesses the content and engagement on psychiatry residency program Instagram accounts. Methods A full list of psychiatry programs was gathered from the American Medical Association Fellowship and Residency Electronic Interactive Database (FREIDA). FREIDA was used to collect demographic information about a program. Program Instagram accounts were reviewed and assessed for content, and engagement scores were analyzed. Univariate and multivariate regression was used to analyze the information collected from the Instagram accounts. Results There are 109 (42.9%) psychiatry residency programs with Instagram accounts; 99 (90.8%) accounts were opened in 2020. Analysis of the content of posts revealed posts with the following themes: 50.5% were departmental, 21.9% were social, 14.9% were other, 10.1% were academic and professional, and 2.6% were educational. Using multivariate regression, a higher total number of followers was correlated with the total number of accounts followed ( p ≤ 0.001) and Instagram stories ( p = 0.047) ( R 2 = 0.579). Engagement score was correlated with a total number of followers ( p ≤ 0.001), program size ( p = 0.048), and whether an account was active ( p = 0.003) ( R 2 = 0.450). Conclusion Results demonstrate that 2020 led to an increase in the number of psychiatry residency program Instagram accounts and engagement with followers. Instagram provides a way to further promote a program, yet there is room for improvement to diversify the content.

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Social media impact in the Match: A survey of current trends in the United States

Cited by 27 publications

References 17 publications

The Characterization of Social Media in Orthopaedic Surgery

The Characterization of Social Media in Orthopaedic Surgery

Orthopaedic Surgery Residency Program Social Media Presence During the COVID-19 Pandemic

Utilization of Instagram by Psychiatry Residency Programs in a Virtual Recruitment World

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