Social Media – Haben Unternehmen und Nutzer dieselben Erwartungen an eine Facebook-Präsenz?

Jochims, Heike

doi:10.1007/978-3-658-05232-4_4

Dialogmarketing Perspektiven 2013/2014 2014

DOI: 10.1007/978-3-658-05232-4_4

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Social Media – Haben Unternehmen und Nutzer dieselben Erwartungen an eine Facebook-Präsenz?

Heike Jochims

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Social Media – Haben Unternehmen und Nutzer dieselben Erwartungen an eine Facebook-Präsenz?

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