Social Media Go to College

Abstract

T echnology's march into the college classroom continues. Generations of college and university faculty have both embraced and resisted instructional technologies such as the book, the mimeograph, the overhead projector, and hand-held calculators. Now college and university faculty are greeting the 21 st century's signature technology-social media-with varying combinations of apprehension and excited curiosity.Since pioneering social-networking sites Friendster (2002), MySpace (2003) and Facebook (2004) leveraged the power of the Internet and Web 2.0 technologies, blogs, micro-blogs, wikis, mashups, videosharing, videoconferencing, Webconferencing, and telepresence technologies have followed close on their heels. Together, these constitute a rapidly developing suite of instructional tools for the brickand-mortar college classroom.

Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

“…Students were approached through their class teachers. The present study targeted student population because past studies (e.g., Aghazamani, 2010;Martínez-Alemán, 2014;Mir, 2012;Park, 2010;Pelling & White, 2009) found them to be the main and active SNS users. Pakistani young users spend approximately three to four hours on SNSs alone.…”

Social Media in Higher Education

“…Since 2007, the line between “social network sites” and “social networking sites” seems to have blurred within the literature. Many scholars do now use these terms interchangeably, noting user interaction and the social graph as primary characteristics of the platforms, whether known as “social network” or “social networking” sites (Martínez Alemán, ; Martínez Alemán & Wartman, ).…”

“…Social media are a broader concept than social networking sites, in that social networking sites are examples of social media. Martínez Alemán () defines social media as “an ever‐increasing range of interactive, user‐driven Internet platforms that may or may not be predicated on a user's real‐world social graph” (p. 13) that allow for “non‐linear, asynchronous collaboration between users” (p. 14).…”

A Naturalistic Investigation of Media Multitasking While Studying and the Effects on Exam Performance

“…Armed with a digital device, young adults are connected to their social networks 24/7. This ubiquitous connection enables them to rapidly consume, create, and circulate online digital content from anywhere (Martínez-Alemán, 2014).…”