Social media for social good? A thematic, spatial and visual analysis of humanitarian action on Instagram

McCosker, Anthony; Kamstra, Peter; Cotta, Tracy De; Farmer, Jane; Shaw, Frances; Teh, Zoe; Panah, Arezou Soltani

doi:10.1080/1369118x.2020.1748089

Cited by 13 publications

(4 citation statements)

References 36 publications

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“…One of the social media that is widely used as a marketing medium is Instagram. As an image and location sharing platform, Instagram offers intimate visual access to events, experiences, and situations in a mobile and contextual way (McCosker et al, 2021).…”

Section: N P R E S Smentioning

confidence: 99%

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Simbolon

Nurcholifa

Safarina

2022

Binus Business Review

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In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability. Social media continues growing and is widely used by all levels of society to become the appropriate media to offer products or services. The research aimed to test and prove the effect of social media marketing using Instagram on purchase decision through brand awareness for Bulog products in Shopee. The research used 397 respondents through purposive sampling with criteria of Instagram users who made transactions of Bulog products in Shopee during the last eight months. Data were collected using a questionnaire and distributed online through Google Form. Then, data were analyzed by Structural Equation Modeling - Partial Least Square (SEM-PLS) with WarpPLS 7.0. The results find that social media marketing through Instagram significantly influences brand awareness. It impacts the purchasing decisions at Perum Bulog in Shopee. Brand awareness also significantly influences purchase decision and mediates the effect of social media marketing on the purchase decision. Hence, companies must make social media the main tool for marketing programs. It can improve marketing personnel’s competence and creativity in creating marketing content on social media.

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Section: N P R E S Smentioning

confidence: 99%

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Simbolon

Nurcholifa

Safarina

2022

Binus Business Review

View full text Add to dashboard Cite

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“…Studies indicate that Instagram is a platform that encourages self-promotion by curating an ideal identity (Choi & Sung, 2018;Hong et al, 2020). On the contrary, other studies show that people also use Instagram for prosocial reasons (e.g., volunteering and charity;McCosker et al, 2021;activism;Yuen & Tang, 2021). Further, much has been discussed in the public regarding how different norms and cultures prevalent on Instagram (e.g., self-promotion, social comparison) may influence critical issues such as mental health.…”

Section: Overview Of Researchmentioning

confidence: 99%

Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals

Toh

Lee²

2022

Cyberpsychology

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What motivates people to share contents that promote the image of the self versus the well-being of others on social media? Two studies examined how interpersonal goals, namely self-image goals and compassionate goals, influence intentions of sharing different contents on Instagram. According to research on interpersonal goals, self-image goals motivate people to maintain and demonstrate their desirable qualities to others; compassionate goals energize people to promote the well-being of others. Based on this research, we hypothesized that self-image goals (vs. compassionate goals) would propel people to have higher intentions to share contents that are self-promoting relatively more than contents that are prosocial. A correlational study that measured participants’ chronic (i.e., stable) interpersonal goals (Study 1; n = 126) and an experiment that manipulated participants’ incidental (i.e., momentary) interpersonal goals (Study 2; n = 201) confirmed these hypotheses. These results highlight the role of motivation in content sharing on social media and shed light on psychological mechanisms that help shape the social environment on Instagram.

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“…With its visual focus and possibilities for various forms of communication, Leaver et al (2020: 103) argue that Instagram has positioned itself as the social media platform offering users ‘networked intimacy’ due to its rhetoric of friendship and close-knit community. Similarly, McCosker et al (2021: 1) describe the platform as giving ‘intimate visual access to events, experiences and situations in a manner that is mobile and contextual’. Instagram can hence be seen as fulfilling a role as an intimate part of users’ lives, where central players, often referred to as influencers if driven by commercial interests, build what Abidin (2016) dubs ‘parasocial relations’ with their public: Relationships are hence produced through ‘intimacy labor’, resulting in followers feeling a sense of attachment to the influencer profile in question.…”

Section: Instagram and Intimacymentioning

confidence: 99%

Transcending Instagram: Affective Swedish hashtags taking intimate feminist entanglements from viral to ‘IRL’

Barbala

2022

Media, Culture & Society

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This article investigates how affective hashtags on Instagram can contribute to forming intimate feminist entanglements transcending the digital sphere, resulting in offline demonstrations and rallies. In tracing the use of three Swedish hashtags emerging in the wake of #metoo, all surrounding women’s experiences with sexual harassment and violence, it is argued that affective hashtags can be a central component for explaining how social media-based campaigns can surpass online spaces and transition into more traditional forms of non-mediated feminist activity. Drawing from a 3-year immersion in feminist communities on Instagram, the article shows how hashtags here are reconceptualized into ‘affect triggers’, intimately entangling human and nonhuman entities along the way. It is suggested that a combination of feminist affect theory and insights from science and technology studies (STS) may offer a fruitful methodology for providing insights into the political potential of affect in forming augmented feminist realities.

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Social media for social good? A thematic, spatial and visual analysis of humanitarian action on Instagram

Cited by 13 publications

References 36 publications

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Is that Insta worthy? Predicting content sharing behavior on social media through interpersonal goals

Transcending Instagram: Affective Swedish hashtags taking intimate feminist entanglements from viral to ‘IRL’

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