2017
DOI: 10.1177/1359105317743802
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Social media for health promotion: What messages are women receiving about cardiovascular disease risk by the Canadian Heart and Stroke Foundation?

Abstract: The aim of this study was to explore the meanings of women’s cardiovascular disease constructed within the Canadian Heart and Stroke Foundation Facebook page. Posts from Heart and Stroke Foundation and public user comments surrounding the launch of the Heart and Stroke Foundation re-branding were of interest. Ethnographic content analysis was employed to analyse text ( n = 40), images ( n = 32), videos ( n = 6), user comments and replies ( n = 42) from November 2016 to March 2017. Constructions (re)pr… Show more

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Cited by 9 publications
(16 citation statements)
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“…First, most studies did not provide detailed descriptions of their methods [39,40]. In particular, description of data extraction methods was frequently missing [7,11,13,23,25,27-31,33,34,37]. Furthermore, there are few existing resources that offer guidance for researchers seeking to use Facebook for health-related topics.…”
Section: Gaps In Current Qualitative Approachesmentioning
confidence: 99%
“…First, most studies did not provide detailed descriptions of their methods [39,40]. In particular, description of data extraction methods was frequently missing [7,11,13,23,25,27-31,33,34,37]. Furthermore, there are few existing resources that offer guidance for researchers seeking to use Facebook for health-related topics.…”
Section: Gaps In Current Qualitative Approachesmentioning
confidence: 99%
“…Within the discourse of healthism, expert gatekeeper fighters were positioned as role models for how to perform healthy behaviors (due to social status), while receiving scientific, medical, and humanitarian accolades for professional accomplishments. Seeking medical services of these WHA medical experts was systematically positioned against medical professionals not affiliated or endorsed by the WHA to support the “Fight the Ladykiller TM ” campaign and enlisting a pool of potential donors by linking messages to the online donor portal (Gonsalves et al, 2017a). These meanings and focus on medical consumerism within healthism limited risk-reducing behaviors to women with social and financial means and promoted dependence on medical gatekeepers (McGannon et al, 2016).…”
Section: Resultsmentioning
confidence: 99%
“…94,95 Gonsalves et al report that women of low SES were excluded from the construction of social media public health messaging on CVD risk by a national campaign on women's heart health in Canada. 96,97…”
Section: Disparities Beyond Sexmentioning
confidence: 99%