Social Media for Development: Outlining Debates, Theory and Praxis

Nicholson, Brian; Nugroho, Yanuar; Rangaswamy, Nimmi

doi:10.1080/02681102.2016.1192906

Cited by 24 publications

(25 citation statements)

References 13 publications

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“…As the complexity of the market environment increases, so too does the need for small and medium‐sized enterprises (SMEs) to devise new innovative ways of strategically positioning themselves. In recent years, there have been several advances in the use of social media technology in business in order to achieve different business goals (Akman & Mishra, ; Misirlis & Vlachopoulou, ; Nicholson, Nugroho, & Rangaswamy, ; Parveen, Jaafar, & Ainin, ). Social media technology enables customers and businesses to interact and engage in two‐way communication in which both the customer and the business are active participants in the generation and dissemination of the content.…”

Section: Introductionmentioning

confidence: 99%

“…Social media technology enables customers and businesses to interact and engage in two‐way communication in which both the customer and the business are active participants in the generation and dissemination of the content. In this environment, this content is generated in an environment that is characterized by an interconnected and interdependent network of people (Nicholson et al, ). The power of social media is continuing to grow as more people join online communities (Misirlis & Vlachopoulou, ; Nicholson et al, ).…”

Section: Introductionmentioning

confidence: 99%

“…In this environment, this content is generated in an environment that is characterized by an interconnected and interdependent network of people (Nicholson et al, ). The power of social media is continuing to grow as more people join online communities (Misirlis & Vlachopoulou, ; Nicholson et al, ). This paper focuses on this new paradigm for the use of social media in businesses by looking at its implications for SMEs in developing countries and specifically those in Africa.…”

Section: Introductionmentioning

confidence: 99%

“…Social media technology comes in handy in such scenarios. This is because most such technologies are free and relatively easy to use and do not necessarily require one to be highly technologically literate to manage them (Nicholson et al, ). Consequently, these technologies can offer SMEs a fast and low‐cost method of engaging with their existing and potential customers.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Social media technology for the strategic positioning of small and medium‐sized enterprises: Empirical evidence from Kenya

Ndiege

2019

E J Info Sys Dev Countries

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As the complexity of the market environment increases, so does the need for small and medium-sized enterprises (SMEs) to devise new innovative ways of strategically positioning themselves. Owing to resource constraints, it would be sensible for SMEs to adopt technologies that are relatively cheap and easily manageable, yet richly rewarding. Social media technology comes in handy in such scenarios; however, little is known about how SMEs are embracing this technology, especially in developing countries. This study presents the results of exploratory research conducted using semistructured interviews with 15 SME owners in Kenya. The findings suggest that social media technology appears to be particularly beneficial for supporting SMEs to position themselves better strategically. However, the adoption of such technologies in many cases has not been driven by a purposeful and thoughtful agenda, as external factors such as customers' and competitors' use of technology have influenced the initial adoption decision. Additionally, most of the SMEs are yet to fully exploit the capabilities of social media technology. The findings of this study not only advance an understanding of how the SMEs in developing countries are embracing social media technology but also offer an understanding of the strategies that SMEs can employ to enhance their social media experience for better strategic positioning.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Social media technology for the strategic positioning of small and medium‐sized enterprises: Empirical evidence from Kenya

Ndiege

2019

E J Info Sys Dev Countries

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“…The dependency approach, on the other hand, argues that the mechanism that results in economic progress and growth of developed nations leads to the under-development of poor nations. According to Nicholson et al (2016), these poorer nations are mostly colonies of the development nation which are subjected to technology and industrial dependency and are usually caught up in the debt trap and negative terms of trade. For example, it is often noted that IT manufacturing and offshoring are specifically done to meet the needs of developed nations at the detriment of poor nations (Sein & Harindranath, 2004).…”

Section: Development Discoursementioning

confidence: 99%

An Evaluation of Information Systems Students Internship Programs in Nigeria: A Capability Perspective

Dasuki

Quaye

Abubakar

2017

E J Info Sys Dev Countries

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Most published research on Information Systems (IS) education in developing countries have focused on curriculum design, transfer and implementation issues. Research focusing on the evaluation of these programs and concrete analysis in terms of their long-term developmental impact have been limited. In this paper, Amartya Sen's capability approach served as a theoretical lens for assessing the effectiveness of internship programs for IS students and their contributions to human development. We use the key elements of the capability approach to focus on the developmental impact. We based our evaluation on IS students industrial work scheme in Nigeria. Our analysis shows that, even though the scheme has been designed to further the development of student, the lack of conversion factors makes the program contextually problematic. The study concludes with some recommendations for policy makers advancing an agenda for the improvement of IS education and internships programs for students in tertiary institutions.

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Social media participatory development communication during COVID-19 by Elected Women Representatives (EWR) of Panchayati Raj Institutions (PRI) in India

Darshan

Suresh

2021

SHS Web Conf.

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Technological advancement has mandated many elected representatives to use social media for socio-political participation, participatory development, and currently to create awareness about COVID-19. Examining the social media usage experiences of elected women Panchayati Raj representatives during the COVID-19 pandemic reveals insights into their efforts towards creating awareness on COVID-19, ease of communication during the pandemic, increased involvement in developmental issues, and the challenges faced by them. The qualitative data that emerged from the in-depth interview are analyzed using Braun and Clarke’s (2006) thematic analysis method. The participants experienced instances of positive outcomes, overcoming the limitations caused by the COVID-19 pandemic and fighting against it. The elected representative become more accountable and sensitive to the development issues arising in their constituency and look for ingenious ways to solve them. Apart from the administrative and Panchayat related activities, social media platforms are also used to extend help and services to the poor and disadvantaged sections of the society during this difficult time. Critical development issues such as water and environment protection are also dealt with effectively through social media platforms.

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Social Media for Development: Outlining Debates, Theory and Praxis

Cited by 24 publications

References 13 publications

Social media technology for the strategic positioning of small and medium‐sized enterprises: Empirical evidence from Kenya

Social media technology for the strategic positioning of small and medium‐sized enterprises: Empirical evidence from Kenya

An Evaluation of Information Systems Students Internship Programs in Nigeria: A Capability Perspective

Social media participatory development communication during COVID-19 by Elected Women Representatives (EWR) of Panchayati Raj Institutions (PRI) in India

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