Social Media Entrepreneurs and Environmental Sustainability: Millennials in Malaysia

Abstract

The advantage of today's millennials is that the amount of information at their fingertips is almost unlimited. They may be particularly capable of looking for opportunities in the new economic environment of the era of epidemics. However, the study on social media's influence on the development of entrepreneurial skills among millennials has received little attention thus far. In addressing this gap, this study explores the influence of social media as perceived entrepreneurial skills learned by millennials. This study also emphasizes social media usage and the consequences of environmental degradation. Keywords: social media, entrepreneurship, skill acquisition eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:

The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs

“…However, previous research has not explained the relationship between social media marketing activities and satisfaction (Chen and Lin, 2019). Furthermore, the findings of previous studies still focus on BRIC countries and ignore technological and economic changes in developing countries (Kiss et al, 2012;Grzeslo, 2020), so that information concludes that the use of social media has an essential and reliable role in improving performance business is still limited (Othman et al, 2022). It should be remembered that every developing country has unique conditions and differences in cultural, economic, technological and infrastructure aspects.…”

“…Several previous studies have concluded that the use of marketing strategies through social media can be trusted and proven to increase business creativity, satisfaction and performance of entrepreneurs (Rialp-Criado and Rialp-Criado, 2018;Tajvidi and Karami, 2021;Othman et al, 2022). However, previous research has not explained the relationship between social media marketing activities and satisfaction (Chen and Lin, 2019).…”

“…Several previous studies have concluded that the use of marketing strategies through social media can be trusted and proven to increase business creativity, satisfaction and performance of entrepreneurs (Rialp-Criado and Rialp-Criado, 2018; Tajvidi and Karami, 2021; Othman et al. , 2022).…”

“…Furthermore, the findings of previous studies still focus on BRIC countries and ignore technological and economic changes in developing countries (Kiss et al. , 2012; Grzeslo, 2020), so that information concludes that the use of social media has an essential and reliable role in improving performance business is still limited (Othman et al. , 2022).…”