Social Media Election Campaign

Abstract

Being confronted with an overflowing pile of information or message delivery is nothing new in the digital age. The rapid development of new social media platforms has altered the way political institutions like politicians, political parties, foundations, institutions, and political think tanks handle their election campaigns. Hence, this study seeks to identify the most discussed issues on social media during the election campaign using a systematic review method, taking into account potential articles published from January 2021 to December 2022 on Google Scholar. Variations in the terms used in this research include campaign, election, political institutions, social media, and systematic review. The author's keyword is to reflect the content of a journal that conforms to the desired essence. After the screening process and based on the title and abstract, nine studies met the criteria as per the objective of this research. Results indicate that the most discussed issues are the biographies of the candidates, followed by party ideologies and manifestos. The topics covered in this research aid in the understanding of existing issues in political campaigns. Future research should improve studies on the benefits of social media during election campaigns for both parties, candidates, and voters.