Social media e-cigarette exposure and e-cigarette expectancies and use among young adults

Pokhrel, Pallav; Fagan, Pebbles; Herzog, Thaddeus A.; Laestadius, Linnea; Buente, Wayne; Kawamoto, Crissy T.; Lee, Hye Ryeon; Unger, Jennifer B.

doi:10.1016/j.addbeh.2017.10.017

Cited by 152 publications

(124 citation statements)

References 50 publications

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“…Exposure to tobacco promotion on social media among youth aged 11–18 was correlated with a more favourable attitude towards tobacco 25. A study of undergraduate college students between the ages of 18 and 25 years found that greater prevalence of e-cigarette use in an individual’s social network was associated with a more positive ‘smoking experience’ 26. One study found that youth exposure to tobacco depictions on social media better predicts smoking tendency than exposure on television and movies 27.…”

Section: Discussionmentioning

confidence: 99%

Promotion of tobacco products on Facebook: policy versus practice

Jackler

Cardiff

et al. 2018

Tob Control

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Section: Discussionmentioning

confidence: 99%

Promotion of tobacco products on Facebook: policy versus practice

Jackler

Cardiff

et al. 2018

Tob Control

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“…Youth and young adults are likely to be affected by their peer groups' perception and prevalence of tobacco use, as well as targeted tobacco marketing [23]. Exposure to e-cigarette marketing may positively affect young adults' perceptions of e-cigarettes [29,30], subsequent use of e-cigarettes [31], as well as perceptions of regular cigarettes [32] and smoking urges [33,34]. Understanding the effect of e-cigarette marketing is particularly important to inform tobacco control, as this understanding may facilitate identifying those who are most vulnerable to the effects of tobacco marketing, and why [6,14].…”

Section: Importance Of Young Adults In Tobacco-related Communicationmentioning

confidence: 99%

Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing

Kim

Olson

Jordan³

et al. 2020

BMC Public Health

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Background: Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products. This study examined how young adults respond to e-cigarette advertisements featuring diverse peer crowdspeer groups with shared identities and lifestylesto inform tobacco counter-marketing design. Methods: Fifty-nine young adult tobacco users in California participated in interviews and viewed four to five ecigarette advertisements that featured characters from various peer crowd groups. For each participant, half of the advertisements they viewed showed characters from the same peer crowd as their own, and the other half of the advertisements featured characters from a different peer crowd. Advertisements were presented in random order. Questions probed what types of cues are noticed in the advertisements, and whether and how much participants liked or disliked the advertisements. Results: Results suggest that participants liked and provided richer descriptions of characters and social situations in the advertisements featuring their own peer crowd more than the advertisements featuring a different peer crowd. Mismatching age or device type was also noted: participants reported advertisements showing older adults were not intended for them. Participants who used larger vaporizers tended to dislike cigalike advertisements even if they featured a matching peer crowd. Conclusion: Peer crowd and lifestyle cues, age and device type are all salient features of e-cigarette advertising for young adults. Similarly, educational campaigns about e-cigarettes should employ peer crowd-based targeting to engage young adults, though messages should be carefully tested to ensure authentic and realistic portrayals.

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“…Given previous research on the effects of e‐cigarette advertising among young adult non‐smokers has shown that positive portrayals of e‐cigarettes result in more favourable attitudes to the devices , maintaining existing regulations on the marketing of e‐cigarettes in Australia and other countries with similarly restrictive regulatory environments (e.g. Canada) should be prioritised in control efforts . In countries with liberal regulations on the marketing of e‐cigarettes (e.g.…”

Section: Discussionmentioning

confidence: 99%

Factors associated with intentions to use e‐cigarettes among Australian young adult non‐smokers

Jongenelis

Brennan

Slevin

et al. 2019

Drug and Alcohol Review

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Introduction and Aims. A growing body of evidence suggests e-cigarette use increases the risk of conventional cigarette use. Assessing the factors associated with intentions to use e-cigarettes can inform programs designed to minimise uptake, potentially assisting in preventing a new population of smokers. This study developed and tested a model assessing the importance of various factors that may be associated with intentions to use e-cigarettes among young adults who have never used ecigarettes or tobacco cigarettes. Design and Methods. A web-panel provider recruited 429 Australian 18-to 25-year-olds who had never used e-cigarettes or smoked tobacco cigarettes (56% female, mean age = 21.17 years). Various individual and social factors were assessed as potential direct and indirect predictors of e-cigarette use intentions. Results. The developed model provided an excellent fit to the data and accounted for 49% of the variance in use intentions. Males had greater intentions to use e-cigarettes compared to females (β = −0.13). Having a greater number of friends who smoke tobacco cigarettes (β = 0.11) and curiosity about e-cigarette use (β = 0.58) were also directly associated with greater use intentions. Positive expectancies about e-cigarettes (β = 0.14), having family members who use e-cigarettes (β = 0.11), and having friends who smoke tobacco cigarettes (β = 0.07) were indirectly associated with intentions via curiosity. Discussion and Conclusions.Curiosity about e-cigarette use was strongly associated with use intentions. Aspects of the social environment were also important. Further research is needed to identify effective means of challenging positive e-cigarette expectancies given these were found to be strongly associated with intentions via curiosity. [Jongenelis MI, Brennan E, Slevin T, Kameron C, Jardine E, Rudaizky D, Pettigrew S. Factors associated with intentions to use e-cigarettes among Australian young adult non-smokers. Drug Alcohol Rev 2019;38:579-587]

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Social media e-cigarette exposure and e-cigarette expectancies and use among young adults

Cited by 152 publications

References 50 publications

Promotion of tobacco products on Facebook: policy versus practice

Promotion of tobacco products on Facebook: policy versus practice

Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing

Factors associated with intentions to use e‐cigarettes among Australian young adult non‐smokers

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