Social Media, Digital Technology, and Sport Media

Antunovic, Dunja

doi:10.1108/s1476-285420220000015002

Cited by 4 publications

(2 citation statements)

References 63 publications

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“…Media Coverage and Framing We have already highlighted the vital role that media play in helping athletes bring messages about race to broader social prominence. Literatures in sociology and communication studies have established sport’s media prominence as key to sport’s outsized social influence, especially in terms of delivering and amplifying social issues to otherwise uninterested or unaware audiences (Antunovic 2022 ). Framing is another crucial aspect of how media coverage of sport and social issues operates.…”

Section: Context and Contingenciesmentioning

confidence: 99%

The Performance and Reception of Race-Based Athletic Activism: Toward a Critical, Dramaturgical Theory of Sport

2022

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The emergence of an unprecedented wave of race-based athletic activism in the last decade presents the opportunity to formulate a more critical, cultural theory of the significance and socio-political function of sport in contemporary life. We begin by centering athlete agency and highlighting the distinctive performative, communicative, and symbolic opportunities that sport affords. However, athletic activism and social messaging are also structured—and their impacts shaped—by a range of contextual factors and institutional forces as well as sport’s own unique cultural status and ideological claims. We catalog these constraints to capture the larger cultural field of sport as a site of racial commentary and contestation. Situating this multifaceted field of protest and response in its larger social, cultural, and media contexts leads us to argue that sport presents a vehicle not only for the performance of protest (as existing theory might have it), but for the representation and dramatization of social contestation, struggle, and change more generally. The lessons and broader implications of this synthesis are discussed in the conclusion.

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Section: Context and Contingenciesmentioning

confidence: 99%

The Performance and Reception of Race-Based Athletic Activism: Toward a Critical, Dramaturgical Theory of Sport

2022

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“…Part of sport's cultural specificity and social power has to do with the visibility, attention, and traction that sports and athletes in particular command in the public culture. This is where (and why) media and social media are so central to and defining of the power of sport (Antunovic, 2022). However, the power of sport also involves the incredible array of associated marketing, advertising, licensing, and merchandizing forces built up around athletes and the entire athletic arena (Serazio, 2019).…”

Section: Conclusion: Toward a More Critical Dramaturgical Approachmentioning

confidence: 99%

Retheorizing the Cultural Politics of Sport After a Decade of Activism, Populism, and Polarization

Hartmann

2024

Journal of Sport and Social Issues

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This article details three developments of the last decade that have had significant effects on the cultural status and sociopolitical functioning of sport in the United States: (1) an unprecedented wave of sport-based protest and athlete activism; (2) new norms and conventions in the sporting establishment for dealing with athletic protest and social issues, especially with respect to media coverage and commentary; and (3) recent Right-wing ethnonationalist engagements with sport, including targeted criticism of both activist athletes and sport as well as populist mobilizations around sport. I summarize these developments and argue that they have made social issues in, and the symbolic significance of, sport more explicit, contested, and polarized than in earlier eras. This new era of contestation and polarization, in turn, has destabilized longstanding cultural norms and ideals about sport and its relationship to politics and social change. While questions remain about how lasting these changes will be, I suggest these new conditions and the cultural politics that come with them call for a reinvigorated critical, dramaturgical theory of sport—one which sees sport as a site of ongoing social struggle that has public meaning and symbolic significance well beyond the boundaries of sport itself.

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‘Is she married, single or available?’ Standing out and blending in as a woman working in sports media

Sheehan,

Kitching

2024

Sport in Society

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Social Media, Digital Technology, and Sport Media

Cited by 4 publications

References 63 publications

The Performance and Reception of Race-Based Athletic Activism: Toward a Critical, Dramaturgical Theory of Sport

The Performance and Reception of Race-Based Athletic Activism: Toward a Critical, Dramaturgical Theory of Sport

Retheorizing the Cultural Politics of Sport After a Decade of Activism, Populism, and Polarization

‘Is she married, single or available?’ Standing out and blending in as a woman working in sports media

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