2017
DOI: 10.1111/conl.12343
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Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature‐Based Experiences in Protected Areas

Abstract: Can social media data be used as an alternative to traditional surveys to understand tourists’ preferences for nature‐based experiences in protected areas? We explored this by comparing preferences for biodiversity obtained from a traditional survey conducted in Kruger National Park, South Africa, with observed preferences assessed from over 13,600 pictures shared on Instagram and Flickr by tourists visiting the park in the same period. We found no significant difference between the preferences of tourists as … Show more

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Cited by 312 publications
(273 citation statements)
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“…Nonetheless, there are still some concerns regarding the use of social media content in this context [47]. These are mainly related to data quality [33], to the posts potential location inaccuracy, to the representativeness of the population using social media [48] and to the possible biased behaviour on social media [49].…”
Section: Research Frameworkmentioning
confidence: 99%
“…Nonetheless, there are still some concerns regarding the use of social media content in this context [47]. These are mainly related to data quality [33], to the posts potential location inaccuracy, to the representativeness of the population using social media [48] and to the possible biased behaviour on social media [49].…”
Section: Research Frameworkmentioning
confidence: 99%
“…There are also promising results for utilizing spatio-temporal information of social media posts for visitor monitoring in recreational revenues [10], landscape values [11], and travel patterns [34]. Social media content (text and/or photos) have also been used for mapping cultural ecosystem services [12] and to assess visitors' preferences for biodiversity [35]. Now, there is a need to test to what extent social media content reflects the reported experiences and activities of visitors in different environments and cultural contexts.…”
Section: Introductionmentioning
confidence: 99%
“…The most recent survey was carried out in the area in 2016 including questions about visitors' social media usage. and/or photos) have also been used for mapping cultural ecosystem services [12] and to assess visitors' preferences for biodiversity [35]. Now, there is a need to test to what extent social media content reflects the reported experiences and activities of visitors in different environments and cultural contexts.…”
Section: Introductionmentioning
confidence: 99%
“…Recreational services can be assessed through monetary [29] or non-monetary evaluations [30]. In particular, non-monetary analyses include approaches based on social media, such as Flickr [31] and Instagram [32], that estimate visitors' preferences in relation to the number of their uploaded geotagged pictures. In our study, R_Val is calculated and mapped through the tool "Visitation: Recreation and Tourism" [33] of the software InVEST that uses data from the social media Flickr; the unit of measure is the "photo-user-day" (PUD) that corresponds to the number of users that took at least one photo in a given spatial unit and day.…”
Section: Definition Of a Taxonomy To Identify A Regional Gimentioning
confidence: 99%