2022
DOI: 10.21018/rjcpr.2022.1.335
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Social Media Content Preferences and Political Participation among Nigerian Youths

Abstract: This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental… Show more

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“…In the digital age, social media has an important role to play in political participation, becoming increasingly relevant. Although social media promises broad connectivity and easy access to political information, uncertainty remains about its impact on substantial levels of political participation (Tariq et al, 2022;Mande et al, 2022). Factors such as platform algorithms, political polarization, and the dissemination of invalid or tendentious information can affect how individuals engage in the political process (Rahman et al, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…In the digital age, social media has an important role to play in political participation, becoming increasingly relevant. Although social media promises broad connectivity and easy access to political information, uncertainty remains about its impact on substantial levels of political participation (Tariq et al, 2022;Mande et al, 2022). Factors such as platform algorithms, political polarization, and the dissemination of invalid or tendentious information can affect how individuals engage in the political process (Rahman et al, 2022).…”
Section: Introductionmentioning
confidence: 99%