Social media celebrities and new world order. What drives purchasing behavior among social media followers?

Wahab, Hamza Kaka Abdul; Tao, Meng; Tandon, Anushree; Ashfaq, Muhammad; Dhir, Amandeep

doi:10.1016/j.jretconser.2022.103076

Cited by 41 publications

(28 citation statements)

References 74 publications

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“…Most items have loading above the threshold .708 values (except for some items) (Hair et al, 2019). We did not remove any item because (1) the items that have low loadings are very close to the threshold .708 values and (2) the overall items scale of each construct exhibited good reliability and validity (e.g., alpha and composite reliability [CR]), demonstrating they satisfied the criterion (Ashfaq et al, 2022; Wahab et al, 2022). All the variables show individual reliability during the initial assessment.…”

Section: Analysis Tools and Resultsmentioning

confidence: 99%

Green intellectual capital and green business strategy: The role of green absorptive capacity

2023

Self Cite

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This study builds on the natural resource‐based view to propose a mediation moderation framework by exploring the influence of green intellectual capital (GIC) on green business strategy through the mediating and moderating impact of green absorptive capacity (GAC) and corporate environmental ethics (CEE), respectively. The data were collected from 268 participants from large manufacturing industries in Pakistan to test the suggested model and analyzed using structural equation modeling (variance‐based). The findings show that GIC positively influences GAC and green business strategy in organizations. The results further indicate that the relationship between GIC and green business strategy is mediated and moderated by GAC and CEE. Moreover, a multi‐group analysis (MGA) shows no statistically significant differences across the industry groups. These results reveal the theoretical underpinning for environmental business strategy and provide a deep understanding of knowledge‐based resources and environmental regulations as important antecedents of green business strategy in manufacturing firms.

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Section: Analysis Tools and Resultsmentioning

confidence: 99%

Green intellectual capital and green business strategy: The role of green absorptive capacity

2023

Self Cite

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“…Our proposition is based on previous studies that have found that social media usage intensity act as a moderator in relationships that imply purchase intentions (e.g. Bilal et al, 2021;Shaikh et al, 2021;Upadhyay and Khemka, 2020;Wahab et al, 2022). In the same way, it is expected that the use intensity of collaborative housing platforms affects the structure of relationships between motivations, satisfaction and engagement with the brand, as well as the effects that these emotional states can generate on behavioral dimensions such as e-WOM or return intention.…”

Section: The Moderator Effect Of Intensity Of Usementioning

confidence: 91%

Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

Alarcón‐del‐Amo

Lorenzo-Romero

Gómez-Borja

2023

JHTI

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PurposeThis study aims to understand the motivations behind using Airbnb as a collaborative housing platform brand, their impact on satisfaction and engagement, and how the latter affects brand electronic Word of Mouth (eWOM) and brand loyalty. It also analyzes the potential moderating effect of the use intensity of collaborative housing platforms for the proposed causal relationships.Design/methodology/approachAn online survey was addressed to active users of Airbnb with a final sample of 405 users. Data were analyzed using a covariance-based structural equation modeling (SEM) to test the causal model and a multigroup SEM to test the moderator effect of the intensity of use.FindingsThe results show that convenience affects brand satisfaction and hedonic motivation influences brand engagement, and both affect return intention and eWOM. In contrast, sustainability motivations seem unrelated both with satisfaction and engagement. Furthermore, the mechanism by which people reach loyalty in terms of return intention varies according to their usage intensity. Thus, the engagement–intention way is stronger for more intensive brand users. In contrast, the satisfaction–intention mechanism is significantly stronger for those with more sporadic use.Practical implicationsThe management of collaborative housing platforms should promote tools and actions that favor enjoyment and fun since they increase engagement. On the other hand, it should be interesting to communicate the idea of the convenience of the applications, such as availability for a great offer, ease of contracting, or saving time, since this type of motivation directly correlates with customer satisfaction.Originality/valueThe motivational and behavioral heterogeneity demonstrated in this research can make it easier for people to be reached through different communication strategies and arguments both by the collaborative housing platforms and by public agencies with interests in city tourism management.

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“…SMCs can be traditional celebrities, such as actors and singers, or non-traditional celebrities, such as bloggers and YouTube stars (Zafar et al, 2021). SMCs are regarded as more reliable by consumers than conventional celebrities, and their endorsements have greater significance when making purchasing choices (Kaka et al, 2022).…”

Section: Consumer Decisionmaking Stylesmentioning

confidence: 99%

“…, 2021). SMCs are regarded as more reliable by consumers than conventional celebrities, and their endorsements have greater significance when making purchasing choices (Kaka et al. , 2022).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities

Zhou,

Ali

2024

BFJ

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PurposeThis study aims to investigate consumer decision-making styles (CDMS) in the context of street food. In addition to the original CDMS constructs, two additional constructs, namely food safety risks and environmental risks, were included based on relevant literature. Furthermore, the study explores the moderating role of social media celebrities (SMCs) in bridging the intention-behaviour gap in street food consumption behaviour.Design/methodology/approachThe data were collected through an online survey, with 300 participants providing useable responses. Partial least squares (PLS) analysis was employed to analyse the data.FindingsThe findings indicate that out of the eight identified CDMS, six styles, specifically recreational (hedonistic shopping consciousness), price consciousness, novelty-seeking, impulsiveness, confusion due to over-choice and brand loyalty, significantly influence consumers' intention to consume street foods. Additionally, the results support the moderating role of SMCs. This suggests that the presence and influence of SMCs play a significant role in shaping consumers' intention and behaviours towards street food consumption.Originality/valueThis study contributes significantly to the literature by adding two additional constructs, namely safety risks and environmental risks in CDMS. Moreover, this study fulfils the intention-behaviour gap in street food literature by exploring the moderation effect of SMCs.

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Social media celebrities and new world order. What drives purchasing behavior among social media followers?

Cited by 41 publications

References 74 publications

Green intellectual capital and green business strategy: The role of green absorptive capacity

Green intellectual capital and green business strategy: The role of green absorptive capacity

Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities

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