“…Information on the features determining the quality of the image in social media was collected [27] by analyzing the extensive literature on this subject. By analyzing this article, as well as other works [33,[65][66][67], it was possible to identify a group of factors that are most often described as those that most significantly affect customer satisfaction [40,68], which includes social media, their applications, operation and content, customer relations, reliability and options for refunds and payments, use of codes and coupons [55]. Among the image of an enterprise in social media, factors related to sustainable development, presented in [3.69-71], include, inter alia, no paper coupons, liquidation of waste, greater access to information, access to goods and services, wide offers [72].…”