Social Media Authentication and Users’ Assessments of Health Information: Random Assignment Survey Experiment (Preprint)
Stephen Neely,
Kaila Witkowski
Abstract:BACKGROUND
In an effort to signal the authenticity of user accounts, social networking sites (SNSs) such as Facebook and X, formerly known as Twitter, use visual heuristics (blue checkmarks) to signify whether accounts are <i>verified</i>. While these verification badges are generally well recognized (and often coveted) by SNS users, relatively little is known about how they affect users’ perceptions of accuracy or their likelihood of engaging with web-based information. Thi… Show more
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