Social Media as an Engagement Tool for Schools and Colleges of Pharmacy

Chen, Emily; DiVall, Margarita V.

doi:10.5688/ajpe6562

Cited by 22 publications

(11 citation statements)

References 8 publications

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“…22 The results of the present study indicate that advertisements influence the choices of the customers, therefore, the pharmacies need to be more creative and should use multiple platforms to influence the maximum audience. Emily 23 reported that the planning and creating of social media content should take into account what will be most engaging, relevant and useful to the target audience, and performing a social media audit is one way of systematically measuring and monitoring performance regularly. There should be harmony and trust between the service provider and the customer and the numbers show that there are still trust issues and that is not good for digital marketing.…”

Section: Discussionmentioning

confidence: 99%

Impacts of Digital Marketing on the Pharmacies Community in Saudi Arabia and Determining the Future Model of the Industry: A Cross-Sectional Questionnaire-based Study

Alyahya¹,

Dhruvakumar²,

Siddegowda³

et al. 2020

IJPER

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Background: Pharmaceutical and telemedicine industries are now finding ways in the Kingdom of Saudi Arabia by adopting innovative and successful business models along with groundbreaking strategies using digital online platforms particularly after the COVID-19 pandemic. Methods: The present study analyzes the impacts and frequencies of digital marketing technology usage among pharmacies and customers. A crosssection study was carried out using a non-repeated random sampling technique and a standardized questionnaire survey was conducted employing online telephone interviews. Binomial, Chi-square, multinomial logistic regression and the multivariate statistics were applied on data sets to determine the comparison and relationship between variables and their categories. Results: These study findings revealed that customers used the web services tool of pharmaceutical companies significantly (p<0.05) more than other digital marketing or social media platforms. Approximately, 36 pharmacies agreed out of 51 to the fact that webinars are effective, efficient and resourceful for online engagement with all shareholders regarding the product. Conclusion: Most respondents recognized that social media chats are to be more operative and ferocious in terms of marketing communications.

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Section: Discussionmentioning

confidence: 99%

Impacts of Digital Marketing on the Pharmacies Community in Saudi Arabia and Determining the Future Model of the Industry: A Cross-Sectional Questionnaire-based Study

Alyahya¹,

Dhruvakumar²,

Siddegowda³

et al. 2020

IJPER

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“…VI. Use social media to improve reach out & engagement: An article published by Emily & Margarita about social media as engagement tool in education identi ed the following as important components of developing a sustainable social media strategy: "establishing goals and objectives, identifying target audiences, developing content strategy, activities planning, identifying roles, and analyzing ongoing performance" (Chen and Divall 2018). Based on our experience, the same applies for our activity: Having a clear strategy for our social media platforms based on our understanding of our audience and a clear posts plan that attracted them to our activity led to success of our prede ned goal.…”

Section: Discussionmentioning

confidence: 99%

Pharmacy Club: A Model for Organizing a Regular Forum for Science and Research Communication in Higher Education Institutions in Resource-Limited Settings.

Alrayah

Mahjob

Abuelgasim

et al. 2020

Preprint

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BackgroundExtracurricular academic activities such as journal clubs are extremely important for research education, professional development, science communication and discussion. Yet, they are lacking in countries with short and limited resources such as Sudan. Pharmacy club is a platform set to meet some of the need to those activities. The aim of this work is to describe how this club came forth, the activities presented thus far in the club, present feedback from the participants and share some lessons drawn over the years.MethodsWe started Pharmacy Club late in 2012 as a platform where basic and clinical research and other topics related to the field of pharmacy are shared and discussed publicly with everyone interested. We analysed the Pharmacy Club data archive which contains details of the lectures and activities organized from 2012 to 2020. A questionnaire was designed and sent to the participants in November 2019. Analysis and description are performed using Microsoft office excel 2019.ResultsPharmacy Club has organized more than hundred extracurricular lectures through complete voluntary work. Analysis of Pharmacy Club’s archive revealed prominent diversities in many aspects related to the type of topics presented, and presenters’ background, nationalities (12% international presenters), affiliations, and academic qualifications. Questionnaire results highlight the importance of using different advertisement strategies to reach out to the people. Among other reasons that deter folks to participate regularly, timing of the events as expected is the main challenge.ConclusionThere is a need for fora in the third world academic institutions where research and scientific topics could be shared among the like-minded fellows. Pharmacy club is a model of this fora with almost 8 years of voluntary and free service and many lessons can be drawn from its experience.

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“…The integration of social media within pharmacy schools has been shown to promote marketing, recruitment and student engagement. According to a study by Chen and DiVall (2018), Facebook can be used to post livestream videos and long text posts, as it is a network which a vast majority of students use [56]. However, Twitter was suggested as the best way to communicate and share news with students, and Instagram when the institute wants to share visual content [56].…”

Section: Pharmacy Studentsmentioning

confidence: 99%

Strategies to Inspire Students’ Engagement in Pharmacology Courses

Rubaiy

2021

Pharmacy

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Pharmacology is a distinct discipline and offers core knowledge to broaden student programs in the provision of health care (medicine, nursing, pharmacy, and others) as well as research-oriented programs (biosciences and biomedical). Therefore, knowledge and information on topics such as prescribing medication, drug interactions, dosage adjustments, and the correct drug dose calculation for medicine are essential for preventing and reducing medication errors, which is a key element in patient safety. Recently, many institutions have been trying to enhance their quality of teaching, as students demand support and success in their studies. Pharmacology is a highly challenging interdisciplinary topic, and requires a huge effort from both educators and students to achieve the best outcomes. Therefore, creating an effective environment to support students’ learning in pharmacology courses is essential to improving students’ engagement, success and learning outcomes. In recent decades, the landscape of education has changed, and distance learning has skyrocketed. This manuscript intends to discuss and highlight the importance of student engagement in higher education in pharmacology courses. Additionally, this paper spotlights and presents a review of recent studies focusing on student engagement in pharmacology courses and possible methods for enhancing and inspiring student engagement in pharmacology courses.

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Social Media as an Engagement Tool for Schools and Colleges of Pharmacy

Cited by 22 publications

References 8 publications

Impacts of Digital Marketing on the Pharmacies Community in Saudi Arabia and Determining the Future Model of the Industry: A Cross-Sectional Questionnaire-based Study

Impacts of Digital Marketing on the Pharmacies Community in Saudi Arabia and Determining the Future Model of the Industry: A Cross-Sectional Questionnaire-based Study

Pharmacy Club: A Model for Organizing a Regular Forum for Science and Research Communication in Higher Education Institutions in Resource-Limited Settings.

Strategies to Inspire Students’ Engagement in Pharmacology Courses

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