Abstract:The modes of communication have been evolving, and in the 21st century, we live in a digital world. The world is connected via the internet, and social media has become an integral part of individual life. This paper explores the effects of social media mediation on its users in the context of political communication. The effects range from an individual's political participation to initiating a political movement. The effects are studied in the light of existing literature. Social media has transformed politi… Show more
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