Social media as a bridge to e-commerce adoption in SMEs: A systematic literature review

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

“…Communication channels mean the way this information flows inside the association and with different organisations. Gopalakrishnan and Damanpour (1994), Dahnil et al (2014), Anuar et al (2014), Abed et al (2015), Hameed et al (2012a) said that if communication channel breakdown, it will prompt a wasteful and insufficient information flow. Employees are unconscious of what the organisation expects of them.…”

Factors affecting Malaysian university students’ purchase intention in social networking sites

“…In numerous studies, it has been applied in a consumer context. Examples of applications of the UTAUT2 in consumer contexts include the consumer adoption of low-cost carrier web pages and social commerce technologies (Abed, Dwivedi, & Williams, 2015). Compared to the initial UTAUT model, which the results of some earlier studies clearly show the model accounts for nearly 25% of the variance in behavioral intention (BI; Zaremohzzabieh, Samah, Omar, Bolong, & Shaffril, 2014), the expansions suggested in UTAUT2 made a large development in the variance described in BI (56-74%) and information technology use (Venkatesh et al, 2012).…”

An overview of systematic literature reviews in social media marketing

“…Social media practice and strategy: Some authors focus on generic issues such as how companies use social media and how their social media marketing strategies differ [23,32], whilst others point to the importance of improving understanding of the critical success factors associated with the implementation of social media [24,28], whilst other authors propose more research into the impact of social media on firm performance [26]. Other SLRs also point to the importance of research into social media marketing evaluation [29,33] Finally, Lamberton and Stephen [22] suggest that research is needed into the relationship between social media and other marketing channels, and on differentiation on the basis of customer segments.…”

“…Only four of the SLRs comment on the organizational context in which any future research might be conducted. Abed et al [33], focusing on social media and e-commerce on a small to medium sized enterprise (SME), identified a number of aspects of the use of social media in SME's that would benefit from further research. These include: the link between SME characteristics and industry and the choice of social media marketing tools; the level of management support for SME's, and, the contribution of social media in SME's' internationalization.…”