Social media and the bottom of the pyramid: a systematic literature review and future research agenda

Kumar, Jitender; Tapar, Archit Vinod; Bhattacharjee, Somraj

doi:10.1108/ijoem-08-2022-1340

Cited by 3 publications

(1 citation statement)

References 140 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Social media are a primary means of mass communication to extend the horizons of communication through the cyber space. They are considered among the best practical ways of knowledge transfer in organizations [6] . Social media can be effectively used for promotion, growth and development of businesses, and to strengthen communication and information acquisition by most people and organizations [7] .…”

Section: Introductionmentioning

confidence: 99%

The effect of social media on open innovation mediated by knowledge construction process (the case of study: Employees of Mashhad airline agencies)

Hashem Hosseini,

Behboodi

2024

Environ. Soc. Psychol.

View full text Add to dashboard Cite

Marketing in tourism industry has been done in different eras based on the media available to managers of this industry. With the emergence of new media, the type of marketing activity has also changed. Employees’ skills are also important and the success of the individual or the organization depends on committed and expert human resources. Therefore, the present research aimed to explore the mediating role of knowledge construction process in the relationship between social media and open innovation of employees of Mashhad airline agencies. The research population consisted of all employees of airline agencies in Mashhad. The sample size was estimated using a convenience sampling method. The final size was estimated at 348. The data collection instrument was a standard questionnaire used to check the validity of the construct using confirmatory factor analysis. Cronbach’s alpha coefficient and composite reliability were used to measure reliability. The results substantiated the validity and reliability of the questionnaire. The data analysis was used through a structural equation modeling in Smart PLS. The results showed that the use of social media affected open innovation and knowledge construction. The use of knowledge construction is effective in open innovation. The knowledge construction process mediates the relationship between social media and open innovation.

show abstract

Section: Introductionmentioning

confidence: 99%

The effect of social media on open innovation mediated by knowledge construction process (the case of study: Employees of Mashhad airline agencies)

Hashem Hosseini,

Behboodi

2024

Environ. Soc. Psychol.

View full text Add to dashboard Cite

show abstract

Connecting BOP consumers and retailers: What drives small-time retailing through social media?

Kumar,

Katiyar,

Mehrotra

et al. 2024

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

Savant Electronics Sustainability or Corporate Social Responsibility

Kumar,

Gupta,

Dharwal

et al. 2024

Advances in Human Resources Management and Organizational Development

View full text Add to dashboard Cite

Mr. Prabhu Savant, CEO of Savant Electronics, has to convince the management that sustainability is different from CSR. Savant has to develop a plan to address the local communities' CSR (corporate social responsibility) issues he would be facing while setting up the new plant. The case discusses achieving sustainability while deploying CSR as a strategy. The case looks at the Greenfield sustainable manufacturing plant project (electrical and electronics devices) in Madhya Pradesh, India, by Savant Electronics. According to the case study, this would describe the project's provenance, the various stakeholders who participated and what they thought of the project, Savant Electronics' involvement, and what they did to achieve a long-term sustainable economic and social assessment of the local community members as well as other beneficiaries who were included in the CSR initiative and became responsible “corporate citizens.” The case illustrated Savant Electronics' perspective on the social, environmental, and economic sustainability challenges related to this specific project. The case investigated the repercussions of establishing manufacturing units, particularly in developing nations, and critically analyzed corporate-society interaction. The case also evaluates the trade-off between promoting sustainability efforts and the impact of such mega-infrastructure projects on society and the environment. The case also prepares the students to analyze whether sustainability promotion causes more risk than benefits and how managers should mitigate the risks to maximize the benefits.

show abstract

Social media and the bottom of the pyramid: a systematic literature review and future research agenda

Cited by 3 publications

References 140 publications

The effect of social media on open innovation mediated by knowledge construction process (the case of study: Employees of Mashhad airline agencies)

The effect of social media on open innovation mediated by knowledge construction process (the case of study: Employees of Mashhad airline agencies)

Connecting BOP consumers and retailers: What drives small-time retailing through social media?

Savant Electronics Sustainability or Corporate Social Responsibility

Contact Info

Product

Resources

About