Social Media and Social Awareness

Abstract

The human behaviors and interactions on social media have maintained themselves as highly dynamic real-time social systems representing individual social awareness at fine spatial, temporal, and digital resolutions. In this chapter, we introduce the opportunities and challenges that human dynamics-centered social media bring to Digital Earth. We review the information diffusion of social media, the multi-faced implications of social media, and some real-world cases. Social media, on one hand, has facilitated the prediction of human dynamics in a wide spectrum of aspects, including public health, emergency response, decision making, and social equity promotion, and will also bring unintended challenges for Digital Earth, such as rumors and location spoofing on the other. Considering the multifaceted implications, this chapter calls for GIScientists to raise their awareness of the complex impacts of social media, to model the geographies of social media, and to understand ourselves as a unique species living both on the Earth and in Digital Earth. Keywords Social media • Human dynamics • Social awareness • Location spoofing 12.1 Introduction: Electronic Footprints on Digital Earth Geo-positioning system-enabled instruments can record and reveal personal awareness at fine spatial, temporal, and digital resolutions (Siła-Nowicka et al. 2016; Li et al. 2017; Ye and Liu 2019). With an exponential growth, human dynamics data are retrieved from location-aware devices, leading to a revolutionary research agenda regarding what happens where and when in the everyday lives of people in both real and virtual worlds (Batty 2013; Yao et al. 2019). Many location-based social media

Visualizing Global Socio-Technogenic Human Transformation: Digital Challenges of Living Earth

“…Visualization of behavioral models of network users (leaving "digital traces") will allow not only to build marketing strategies and provide economic justification for planned activities in the virtual environment, but also to predict and even prevent social disasters, to understand the relationship between the environment and individual's behavior. After all, man at his pages in social networks shares feelings and emotions about events from the real world in an iconic form [22]. Therefore, the study of psychological aspects and the construction of man's changing socio-cultural image that corresponds to them is quite justified from the point of view of the perspective safe development of a social, technical and biospheric society, in which the biosphere will exist as a self-developing system.…”

“…The modern world is only taking the first steps in scientific visualization of the human image in the Digital Earth [22]. Large-scale tasks for information technologies to represent the real image of the biosphere in an artificial environment have to be solved yet.…”

Use of “Social Media”—an Option for Spreading Awareness in Infection Prevention

“…SM platforms can be used as a potential tool to spread awareness, mitigate anxiety and disseminate useful information like guidelines, advisories and helplines. Ye et al [ 37 ••] emphasise the role of SM in emergency response through faster communication during crises for creating awareness, reporting on-ground information, dissemination of information, early warnings and faster interventions in affected areas. In the current scenario of the COVID-19 pandemic, the need for creating awareness in the community cannot be overemphasised.…”

The Economic Impact of Social Media Fraud and it's Remedies

“…The authors [15] discussed social media, and it's awareness, in this chapter. Mainly they have shed light on opportunities and challenges on social media; also, they review some information about multi-faced implications and few real-world cases.…”

“…Mainly they have shed light on opportunities and challenges on social media; also, they review some information about multi-faced implications and few real-world cases. This chapter [15] carried out some exciting analysis with examples on location spoofing and two privacy issues about user to user privacy and user to third party privacy. In the awareness and action section here, authors try to prove in their word that deep learning methods and techniques are worthwhile for detecting fake location information.…”