Social Media and ‘Silaturrahim’

Abstract

This research identifies the 'silaturrahim' relationships in social media engagement among Diaspora communities. Particular focus is given to Malaysians overseas, and their ways of communication with their families, community/society, and friends or acquaintances, in the country they are currently residing as well as their country of origin. Moreover, the research looked at the relationships of Malaysians overseas with other Malaysians who are staying abroad, while continuing the tradition of 'silaturrahim' relationships in forming a positive culture online. In addition, this research seeks to create a deeper understanding of 'silaturrahim', and how 'silaturrahim' has become a good online culture among Malaysians, particularly the Malays. Apart from that, it investigates how the actions of 'silaturrahim' relationships, which are practised physically, can be translated as part of online communication activities and identifies other elements that show closeness in the 'silaturrahim' culture. The research is carried out using a qualitative research approach, combining two methods, namely; in-depth interviews and focus group discussions. It involves a wide range of respondents' who possess Malaysians background and live abroad, to obtain their insights on the 'silaturrahim' culture in social media, as well as their primary purpose of using social media. This study is expected to contribute in the cultural studies, communication and the social media fields, especially in understanding the 'silaturrahim' culture, not only limited to physical involvement, but also its ability to enhance a positive non-physical communication culture. These findings are useful for increasing these of social media as a platform of maintaining or improving a 'silaturrahim' culture and for establishing a positive communication culture among the Diaspora community.