“…The role of new media in protest communication has been researched widely [Castells, 2012;Bodrunova, Litvinenko, 2013;Breuer, Landman, Farquhar, 2015;Wolfsfeld, Segev, Sheafer, 2013 et al]. The use of social media in Russia over the last several years "has increased, reaching 55 %.…”