Social Media and Plastic Surgery Practice Building: A Thin Line Between Efficient Marketing, Professionalism, and Ethics

Atiyeh, Bishara S.; Chahine, Fadel; Ghanem, Odette Abou

doi:10.1007/s00266-020-01961-2

Cited by 30 publications

(32 citation statements)

References 69 publications

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“…More than two-thirds of our study respondents were either unsure or did not think giving consultations through personal accounts was legal (38.7% and 39.6%, respectively). This is an expected and satisfactory result, demonstrating physicians' understanding of the importance of providing online care through appropriate, regulated, and encrypted channels [ 27 , 41 ]. If deemed unavoidable, a physician is urged to give generalized standard responses when answering patients' inquiries through SM, as mentioned in previous reviews [ 41 ].…”

Section: Discussionmentioning

confidence: 89%

“…The first three benchmark studies covered one comparison point each [ 6 , 22 , 26 ], while the fourth benchmark study covered 2 points [ 19 ]. Although the study conducted by Atiyeh et al in 2020 was able to score 50%, it did not cover various other physician (online) practice related aspects such as number of physicians that encountered legal issues, the number of physicians that are willing to correct or report unreliable information posted online, and whether doctors are willing to pay a SM influencer for advertisement of their practices [ 27 ]. On the other hand, the current study addresses all compared important telemedicine use related aspects and adds valuable practical insight to prevalent knowledge on related physicians' training and awareness programs.…”

Section: Resultsmentioning

confidence: 99%

“…This finding is concerning considering SM platforms have become a major marketing tool and a means to increase physicians' recognition by the public. This is evidenced by the role online promotion which has been shown to play, both in KSA and, internationally, in connection with specific health services such as cosmetic surgery [27,[45][46][47]. Patients, nowadays, are increasingly reliant on SM platforms to obtain health information and interact with physicians [27,[45][46][47].…”

Section: Discussionmentioning

confidence: 99%

“…This is evidenced by the role online promotion which has been shown to play, both in KSA and, internationally, in connection with specific health services such as cosmetic surgery [27,[45][46][47]. Patients, nowadays, are increasingly reliant on SM platforms to obtain health information and interact with physicians [27,[45][46][47]. Therefore, as its use by both physicians and patients is unavoidable, there is an urgent need to raise awareness among both parties of the rules and regulations regulating online health-related media content and interactions.…”

Section: Discussionmentioning

confidence: 99%

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Physicians’ Perspective of Telemedicine Regulating Guidelines and Ethical Aspects: A Saudi Experience

Kheir

Alnufaili

Aldossari

et al. 2022

International Journal of Telemedicine and Applications

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Background and Objective. The rapid emergence and evolution of digital technology have greatly improved the quality and accessibility of healthcare services worldwide. Nonetheless, the literature is scarce regarding the ethical and legal aspects of telemedicine and social media (SM) use in healthcare. Thus, this paper examines physicians’ perceptions about the use of telemedicine in patient care, their awareness of guidelines for health-related use of telemedicine, and their knowledge, attitude, and practice of the ethical and legal regulations governing the use of telemedicine in the healthcare context. Methods. This was an observational cross-sectional study conducted among physicians working at the College of Medicine, Imam Abdulrahman Bin Faisal University (IAU), and its affiliated academic tertiary hospital, King Fahad Hospital of the University (KFHU), Eastern province-KSA. Data were collected between August 2019 and March 2020 via a structured, pretested, self-administered questionnaire distributed to 220 eligible physicians at KFHU. A final sample of 101 physicians completed our survey. Collected data was coded and analysed using SPSS, and the results presented as frequencies, percentages, and summary statistics. Results. Among our respondents, 62 (61.4%) were males, 46 (45.5%) were in the age group of 35 to 44 years, and 62 (61.3%) were Saudi. Two-thirds of physicians (58 (57.4%)) use smart devices in healthcare delivery, and 51 (50.5%) are satisfied with this use. A minority (21 (20.8%)) knew about telemedicine guidelines, 8 (7.9%) had encountered legal issues related to telemedicine use, and 52 (51.5%) were doubtful about patients’ readiness for virtual care. Regarding physicians’ awareness of the ethical aspects regulating the use of social media and medical apps in patient care, only 44 (45.3%) were aware of the proper reporting system if they found accounts sharing unreliable information. Nevertheless, the majority (91 (92.9%)) agreed it is essential for healthcare providers to report such accounts. Concerning physicians’ awareness of the rules and regulations of online self-promotion, the majority of our respondents were unsure or unaware of such regulations (46 (45.6%) and 18 (17.8%)), respectively. Nonetheless, 67 (66.3%) of the physicians would not pay SM influencers to advertise for them. Conclusion. Two-thirds of our physicians use smart devices in healthcare delivery, with 1 in 13 having encountered related legal issues. Nonetheless, only a minority was aware of telemedicine use regulating guidelines, including physicians’ online self-promotion regulations. These results highlight the necessity of targeted physicians’ training on telemedicine use related guidelines, thereby ensuring the safety of both patients and healthcare professionals and the optimum utilization of online health-related interactions.

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Section: Discussionmentioning

confidence: 89%

Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

See 2 more Smart Citations

Physicians’ Perspective of Telemedicine Regulating Guidelines and Ethical Aspects: A Saudi Experience

Kheir

Alnufaili

Aldossari

et al. 2022

International Journal of Telemedicine and Applications

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show abstract

“…The increased internet access during the pandemic has led to a better understanding of the condition due an increase in both pictorial and descriptive information on social media platforms and also greater acceptance of its treatment [ 4 , 5 ]. In the last decade, the usage of social media by the plastic surgery fraternity has increased as a means to advertise one’s practice, to promulgate the ever-changing trends, and busting lingering myths regarding certain patient perceptions [ 6 , 7 ].…”

mentioning

confidence: 99%

Gynecomastia: The Impact of COVID-19 Pandemic on its Awareness

2022

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Information videos posted on Instagram by orthopaedics and sports traumatology surgeons mostly explain surgical technique, and the least mentioned topics are injury prevention and complications

Şahbat,

Kocaoğlu,

Ollivier

et al. 2024

Knee surg. sports traumatol. arthrosc.

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PurposeSocial media has become the new information acquisition platform for all content producers. In the current literature, there are no studies examining the content quality and the strengths and weaknesses of videos on Instagram that explain anterior cruciate ligament (ACL) injuries, which is the most discussed topic of sports surgery. The aim of this study was to evaluate the quality, strengths and weaknesses of information pertaining to ACL surgery that is disseminated on Instagram.MethodAn Instagram search was conducted from 30 May 2023 to 30 January 2024. The search encompassed six languages (English, Spanish, German, French, Italian and Turkish) and was performed by six different observers. The investigation focused on eight subheadings derived from current literature on the ACL. These subheadings were addressed in Instagram videos, covering ACL biology or biomechanics, injury mechanism, injury prevention, injury evaluation, surgical technique, injury or surgery complications, injury rehabilitation process and return to sport or work.ResultThe content was assessed of 127 videos from 127 Instagram accounts, spanning six different languages. Across the review of eight subheadings, the average number covered for the entire group was 3 (range, 0–8). Further analysis revealed that surgical technique was the most frequently mentioned subheading for the whole group (68.5%), followed by injury evaluation (54.3%). Prevention (10.2%) and complications (19.6%) were the least mentioned subheadings. The number of followers showed a correlation with video content quality.ConclusionAlthough the video quality scores were found to be moderate, the content often focused on surgery and evaluation subheadings. The prevalence of incomplete information underscores the importance of developing strategies to ensure more comprehensive and accurate dissemination of medical knowledge.Level of EvidenceLevel V.

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Social Media and Plastic Surgery Practice Building: A Thin Line Between Efficient Marketing, Professionalism, and Ethics

Cited by 30 publications

References 69 publications

Physicians’ Perspective of Telemedicine Regulating Guidelines and Ethical Aspects: A Saudi Experience

Physicians’ Perspective of Telemedicine Regulating Guidelines and Ethical Aspects: A Saudi Experience

Gynecomastia: The Impact of COVID-19 Pandemic on its Awareness

Information videos posted on Instagram by orthopaedics and sports traumatology surgeons mostly explain surgical technique, and the least mentioned topics are injury prevention and complications

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