Abstract:Purpose: This research focused on understanding the perception of feminism in Lahore, Pakistan and the implications of social media usage on those perceptions. The research aimed to address the difference in perception to exist between Generation X and Generation Y and the influence of social media in shaping these perceptions.
Methodology: The research made use of the quantitative method of research by the help of survey method.
Findings: The corresponding findings showed that social media has an … Show more
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