Social Media and Nutrition Education: The Food Hero Experience

Tobey, Lauren; Manore, Melinda M.

doi:10.1016/j.jneb.2013.09.013

Cited by 87 publications

(66 citation statements)

References 18 publications

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“…The benefits of using social media include using social media to explain consumption or purchase choices [7]. Other benefits of using social media include uncovering new opportunities for food organizations and nutrition educators, who can expand their interaction with consumers and support their decision-making processes [8][9][10]. Social media use supports food businesses in gaining expanded sales [11].…”

Section: Discussionmentioning

confidence: 99%

“…In this study, Shan et al [8] summarized the challenges addressed by such national health and food professional organization in the United Kingdom and Ireland, where the authors found that ineffectiveness of social media providers in dealing with consumer queries and complaints. Tobey et al (2014) [9] indicated that social media can be quick, low-cost, and enables nutrition educators to directly reach out to their nutrition programs' audience and targeted beneficiaries. The authors of this study proposed a guideline that includes specific steps to be considered by nutrition educators to achieve an effective use of social media.…”

Section: Introductionmentioning

confidence: 99%

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Use of Social Media to Enhance Consumers’ Options for Food Quality in the United Arab Emirates (UAE)

Fathelrahman

Başarir

2018

Urban Science

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Abstract:The objective of this research was to study the behavior and attitudes of consumers from the United Arab Emirates towards using the World Wide Web (WWW) for ordering food online, as well as their perception of social media's (e.g., Facebook, Twitter, Instagram, and WhatsApp) impact on increasing their knowledge about their food quality options. This research question targets social media's role in aiding consumer decision-making with regard to enhanced food quality choices and thus enhanced food security. The results of this study showed that about 50% of the respondents frequently use a website to order food online in the study area. The analysis of the survey results showed a strong correlation between the frequency of food ordered online by consumers and the number of consumers who sought specific information about food quality, such as those who wished to obtain information about special diets for both medical and non-medical purposes. A strong correlation was also found to exist between the frequency of ordering food online and consumers who often inquired about buying organic food. Furthermore, the authors found the potential and the need for more transparency and enhancement when exchanging information between online food providers and consumers, in order to achieve the country's food security goal of better consumer access to food quality information.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Use of Social Media to Enhance Consumers’ Options for Food Quality in the United Arab Emirates (UAE)

Fathelrahman

Başarir

2018

Urban Science

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“…Some small-scale social marketing campaigns to promote healthy eating that incorporate social media platforms have found that people exposed to such campaigns are willing to engage on sites like Facebook and Twitter (George, Roberts, Beasley, Fox, & Rashied-Henry, 2015;Tobey & Manore, 2014). A small study of a Facebook and text message based weight-loss intervention aimed at US college students showed preliminary efficacy and acceptability among users (Napolitano, Hayes, Bennett, Ives, & Foster, 2013).…”

Section: Healthy Eatingmentioning

confidence: 99%

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Dunlop

Freeman

Jones

2016

MaC

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The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents' exposure to the promotion and marketing of unhealthy products such as energy dense and nutrient poor food and beverages, alcohol, and tobacco on social media sites such as Facebook, Twitter, Instagram and YouTube. We explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health. Secondly, we present examples of health-promoting social media campaigns aimed at youth, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions. Finally, we suggest implications for policy and practice, and identify knowledge gaps and opportunities for future research.

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“…This audience segment wants current scientific evidence of the health benefit and resolution of conflicting nutritional advice. Previous research has found a desire by mothers in a nutrition program to be provided with information based on trustworthy research, including external links to more information [30], and the Food Hero program recommends providing research-based information [31]. To support these Facebook users need for more information, ONIE project staff responded with research-based information and links to more information.…”

Section: Discussionmentioning

confidence: 99%

Reactions to a Low-Fat Milk Social Media Intervention in the US: The Choose 1% Milk Campaign

et al. 2017

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(1) Background: Social media has increased in importance as a primary source of health communication but has received little academic attention. The purpose of this study was to conduct a content analysis of Facebook comments made in response to a five-week statewide social media intervention promoting use of 1% low-fat milk. Formative research identified health messages to promote, and 16 health messages consistent with the Dietary Guidelines for Americans were posted. During the intervention, 454 Facebook users posted 489 relevant comments; (2) Methods: The themes of user comments were identified using mixed-methods with qualitative identification of themes supplemented by cluster analysis; (3) Results: Six broad themes with 19 sub-themes are identified: (a) sugar, fat, and nutrients, (b) defiant, (c) watery milk, (d) personal preference, (e) evidence and logic, and (f) pure and natural; (4) The subject of milk is surprisingly controversial, a contested terrain in the mind of the consumer with a variety of competing perspectives that influence consumption. Public reactions to a social media nutrition education intervention are useful in understanding audience psychographics toward the desired behavior, require continual efforts to monitor and manage the social media campaign, but provide an opportunity to maximize the utility of real-time interactions with your audience.

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Social Media and Nutrition Education: The Food Hero Experience

Cited by 87 publications

References 18 publications

Use of Social Media to Enhance Consumers’ Options for Food Quality in the United Arab Emirates (UAE)

Use of Social Media to Enhance Consumers’ Options for Food Quality in the United Arab Emirates (UAE)

Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

Reactions to a Low-Fat Milk Social Media Intervention in the US: The Choose 1% Milk Campaign

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