Social media and internet public events

Tian-ce, Dong; Liang, Chenxi; He, Xu

doi:10.1016/j.tele.2016.05.024

Cited by 64 publications

(36 citation statements)

References 5 publications

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“…It is acknowledged that social media plays an important role when crisis events break out (Schroeder, Pennington-Gray, Donohoe, & Kiousis, 2013). The multi-way communication channels and high interaction features inherent to social media (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011;Lotan et al, 2011) enable it not only to be an important information source and method of dissemination (Starbird et al, 2015), but also to provide an open and free space for the public (Dong, Liang, & He, 2016), which boycottdaroused the author's attention.…”

Section: Introductionmentioning

confidence: 99%

“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott

2017

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Section: Introductionmentioning

confidence: 99%

“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott

2017

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“…Not only did they bring significant changes in the paradigm of public opinion but they also became a driving force to promote social change [8].…”

Section: Related Workmentioning

confidence: 99%

Linking Open Descriptions of Social Events (LODSE): A New Ontology for Social Event Classification

2018

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Abstract:The digital era has brought a number of significant changes in the world of communications. Although technological evolution has allowed the creation of new social event platforms to disclose events, it is still difficult to know what is happening around a location. Currently, a large number of social events are created and promoted on social networks. With the massive quantity of information created in these systems, finding an event is challenging because sometimes the data is ambiguous or incomplete. One of the main challenges in social event classification is related to the incompleteness and ambiguity of metadata created by users. This paper presents a new ontology, named LODSE (Linking Open Descriptions of Social Events) based on the LODE (Linking Open Descriptions of Events) ontology to describe the domain model of social events. The aim of this ontology is to create a data model that allows definition of the most important properties to describe a social event and to improve the classification of events. The proposed data model is used in an experimental evaluation to compare both ontologies in social event classification. The experimental evaluation, using a dataset based on real data from a popular social network, demonstrated that the data model based on the LODSE ontology brings several benefits in the classification of events. Using the LODSE ontology, the results show an increment of correctly classified events as well as a gain in execution time, when comparing with the data model based on the LODE ontology.

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“…Many scientists paid close attention to the problems of marketing management of the competitiveness of enterprises in various industries [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20]. They call the management of competitiveness a specific management function, implemented through the performance of general functions in order to maintain and enhance the competitiveness of the enterprise and its products, which are components of a single system.…”

Section: Introductionmentioning

confidence: 99%

Marketing Management of Competitiveness in the Residential Real Estate Market

Solosichenko¹,

Goncharova²

2019

Proceedings of the First International Volga Region Conference on Economics, Humanities and Sports (FICEHS 2019)

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The gist of this article boils down to the marketing management of the competitiveness of enterprises in the real estate market. Development of a brand platform is a stage in building a marketing strategy, which is the foundation for creating a brand. The effective marketing strategy of the company should include the stage of developing a brand platform and be at the forefront in importance, among other issues. And how the company promotes itself in the market, how it promotes itself in the minds of consumers, partners, suppliers, and the media will determine the successful achievement of its strategic goals. The scientific hypothesis is expressed in the following thesis: reducing the degree of influence of external factors in the life of an enterprise in the construction industry, is closely linked to the need to introduce a competitiveness management system; to date, the lack of an integrated approach to the marketing system in construction industries reduces the economic and social efficiency of projects. A mechanism for assessing competitiveness on the basis of a marketing approach with the use of current methods is traced. A situational analysis based on the degree of influence of the external environment, namely: macroenvironment factors, a comprehensive assessment of competitors' activities in the real estate market of the city of Yekaterinburg and identifying consumer preferences, loyalty, and also given the characteristics of the internal potential of the Atomstroycomplex corporation. The market opportunities of the Atomstroycompleks JSC enterprise have been revealed and marketing management tools have been proposed, including increasing the efficiency of internal management processes, covering new territorial markets, increasing consumer loyalty. Final positioning concept is formulated in the paper.

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Social media and internet public events

Cited by 64 publications

References 5 publications

“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott

“I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott

Linking Open Descriptions of Social Events (LODSE): A New Ontology for Social Event Classification

Marketing Management of Competitiveness in the Residential Real Estate Market

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