Social media  and  health: Current and future healthcare provider perspectives

Campbell, Brittany C; Craig, Clay

doi:10.5455/jcme.20140515123200

Cited by 9 publications

(9 citation statements)

References 12 publications

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“…More specifically, professionals saw patient education as a major driver of the use of online channels as tools [1,27,32-35,37], such as encouraging health behavioral changes and drug adherence, raising public awareness about specific health conditions, and eliminating misunderstandings about certain diseases. Moreover, career needs acted as a trigger for HCPs to provide online health care services [10,32,36-37], which in return provided them with opportunities for future career development. The motivation of self-promotion was also a relatively important reason for participating in online interactions [32,37,38].…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, career needs acted as a trigger for HCPs to provide online health care services [10,32,36-37], which in return provided them with opportunities for future career development. The motivation of self-promotion was also a relatively important reason for participating in online interactions [32,37,38]. For HCPs, they wanted to present themselves to colleagues and patients through online interaction, and they considered it helpful to obtain better career development at their institutions.…”

Section: Resultsmentioning

confidence: 99%

“…In the context of online health care interaction, all health care stakeholders have encountered ethical dilemmas and legal issues [11,26,27,32,36-35,46]. For patients, in addition to giving online appraisals to professionals, they may also spread unauthorized personal information about professionals on the internet [46].…”

Section: Resultsmentioning

confidence: 99%

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The Antecedents and Consequences of Health Care Professional–Patient Online Interactions: Systematic Review

Shang

Zuo

et al. 2019

J Med Internet Res

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BackgroundOnline health care services effectively supplement traditional medical treatment. The development of online health care services depends on sustained interactions between health care professionals (HCPs) and patients. Therefore, it is necessary to understand the demands and gains of health care stakeholders in HCP-patient online interactions and determine an agenda for future work.ObjectiveThis study aims to present a systematic review of the antecedents and consequences of HCP-patient online interactions. It seeks to reach a better understanding of why HCPs and patients are willing to interact with each other online and what the consequences of HCP-patient online interactions are for health care stakeholders. Based on this, we intend to identify the gaps in existing studies and make recommendations for future research.MethodsIn accordance with the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, a systematic retrieval was carried out from the Web of Science, PubMed, and Scopus electronic databases. The search results were confined to those papers published in English between January 1, 2000 and June 30, 2018. Selected studies were then evaluated for quality; studies that did not meet quality criteria were excluded from further analysis. Findings of the reviewed studies related to our research questions were extracted and synthesized through inductive thematic analysis.ResultsA total of 8440 records were found after the initial search, 28 papers of which were selected for analysis. Accessibility to HCPs, self-management, and unmet needs were the main triggers for patients to participate in online interaction. For HCPs, patient education, career needs, and self-promotion were the major reasons why they took the online approach. There were several aspects of the consequences of HCP-patient online interactions on health care stakeholders. Consequences for patients included patient empowerment, health promotion, and acquisition of uncertain answers. Consequences for HCPs included social and economic returns, lack of control over their role, and gaining more appointments. HCP-patient online interactions also improved communication efficiency in offline settings and helped managers of online health care settings get a better understanding of patients’ needs. Health care stakeholders have also encountered ethical and legal issues during online interaction.ConclusionsThrough a systematic review, we sought out the antecedents and consequences of HCP-patient online interactions to understand the triggers for HCPs and patients to participate and the consequences of participating. Potential future research topics are the influences on the chain of online interaction, specifications and principles of privacy design within online health care settings, and roles that sociodemographic and psychological characteristics play. Longitudinal studies and the adoption of text-mining method are worth encouraging. This paper is expected to contribute to the sustained progress of online heal...

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

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The Antecedents and Consequences of Health Care Professional–Patient Online Interactions: Systematic Review

Shang

Zuo

et al. 2019

J Med Internet Res

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“…En segundo lugar, los hospitales deben analizar los casos de best practices llevados a cabo por otras organizaciones hospitalarias -nacionales e internacionales-para así poder elaborar contenidos que estén basados en un enfoque comprensivo y que realmente aporten valor al paciente (Gibbons et al 2011). En tercer lugar, la elaboración de guías de uso y de políticas corporativas resulta fundamental para uniformizar el tipo de contenido que la organización difunde en las distintas redes sociales en las que está presente (Campbell y Craig, 2014). En cuarto lugar, resulta necesario apostar por contenidos profesionales que realmente satisfagan las necesidades informativas y médicas de los distintos públicos que consultan las redes sociales en las que el hospital está presente (McCarroll et al, 2014).…”

Section: La Comunicación De Marca En El Entorno Hospitalario 20unclassified

The impact of social media in branding communication of Spanish hospitals

Aguerrebere¹

2018

adComunica

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Las redes sociales se han convertido en una herramienta de comunicación institucional muy potente para la creación de marcas reputadas. Por eso, los hospitales apuestan cada vez más por dicha herramienta como método para mejorar las relaciones que establecen con los distintos stakeholders (pacientes, autoridades públicas, medios de comunicación, etc.). El objetivo de este artículo es reflexionar sobre el impacto de las redes sociales en la construcción de la marca hospitalaria. Para adComunica.

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“…Las organizaciones sanitarias deben profesionalizar los contenidos difundidos en redes sociales para así satisfacer las necesidades informativas de los distintos stakeholders (McCarroll, Armbruster, Chung, Kim, McKenzie y Von Gruenigen, 2014). Y para ello, resulta fundamental instaurar políticas y guías de uso de las redes sociales que ayuden a todos los empleados a comunicarse de un modo efectivo con los distintos grupos de interés de la organización (Campbell y Craig, 2014).…”

Section: Modelo Pma De Reputación Online En Hospitales)unclassified

La gestión de la reputación online de las marcas hospitalarias: una propuesta de modelo

Aguerrebere¹

2017

ZER- Rev. estud. comun.

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Recibido el 6 de junio de 2017, aceptado el 28 de septiembre de 2017.Resumen: El objetivo de este artículo de revisión bibliográfica es analizar el impacto de las redes sociales en la creación de la reputación online de una marca hospitalaria. El artículo propone el modelo PMA de gestión de la reputación online para marcas hospitalarias, y concluye afirmando que la existencia de un equipo multidisciplinar, la proyección de la marca en el largo plazo y la implicación de los profesionales de la salud son aspectos determinantes para que el Director de Comunicación de un hospital pueda crear una marca reputada.Palabras clave: Salud, comunicación corporativa, marca, reputación, redes sociales. LaburpenaBerrikuspen bibliografikoan oinarritutako artikulu honen helburua da sare sozialek ospitalemarka baten online ospearen eraketan duten inpaktua aztertzea. Artikuluak PMA kudeaketaeredua proposatzen du ospitale-marken online ospea kudeatzeko, eta ateratzen duen ondorioa da ospitale bateko komunikazio-zuzendariak alderdi erabakigarri hauek erabil ditzakeela ospe oneko marka bat sortzeko: diziplinarteko talde bat izatea, markaren epe luzerako proiekzioa, eta osasunaren arloko profesionalen inplikazioa. Gako-hitzak: Osasuna, komunikazio korporatiboa, marka, erreputazioa, sare sozialak. AbstractThe objective of this bibliographic review paper is to analyse the impact of social media in the creation of the online reputation of a hospital brand. This paper proposes the PMA model

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Social media and health: Current and future healthcare provider perspectives

Cited by 9 publications

References 12 publications

The Antecedents and Consequences of Health Care Professional–Patient Online Interactions: Systematic Review

The Antecedents and Consequences of Health Care Professional–Patient Online Interactions: Systematic Review

The impact of social media in branding communication of Spanish hospitals

La gestión de la reputación online de las marcas hospitalarias: una propuesta de modelo

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