Social Media and Firm Equity Value

Does Give-and-Take Really Matter? Dynamics of Social Interactions in Social Network

“…The panel structure of the data allows us to control for unobserved individual-specific heterogeneity. Panel VARX has been used by previous studies [e.g., 1,8,26] and allows us to examine the dynamic interactions between Give activities and Take activities in social media. To examine the immediate and lagged effects of give activities (User Internal Engagement and User External Engagement) on take activities (Network Size and Friends Engagement) and vice versa, we specify the following baseline model in which each dependent variable is endogenous and is a linear function of its own past values, the past values of all other dependent variables, a set of exogenous variables, and an error term: (1) are correlated with the average error term �R i in the within-group estimator, the within-group estimator for the fixed effects model will be biased [29].…”

“…Although recent studies have begun to examine the value of social media [4,16,26], this stream of literature focuses on the relationship between consumers and firms within social media [28,31], rather than the dynamics between social media users. Recently, Bapna and Umyarov [5] find that peer-topeer influence in online social networks causes increase in buying the service due to the influence coming from users' friends and this effect varies with the network size.…”

Developing a Scale to Measure Social Capital Generated and Business Benefits on Social Networking Sites

“…Alternately, it is defined as a function of social structure producing advantage [6]. Social capital affects entrepreneurship, product innovation, formation of intellectual capital, resource exchange, employee relation and retention, learning, resource optimization, supply chain efficiency [1], R&D, customer relationship management, mergers and acquisitions [26] and firm competitiveness [27];…”

Let the User Speak: Is Feedback on Facebook a Source of Firms' Innovation?

“…Firms' adoption and use of social media might affect firm performance through user engagement and user attention (Chung et al, 2015). Because of the real-time content produced by users, social media can even serve as a predictor of firm value (Luo et al, 2013). However, in order to fully reap the benefits from user-generated information on social media a firm may need complementary data analysis skills (Hitt et al, 2016).…”