Social media and constructing the digital identity of organizations: A bibliometric analysis
Wojciech Czakon,
Monika Jedynak,
Aneta Kuźniarska
et al.
Abstract:The study aimed to map the stock of knowledge on organizational identity in a digital environment.
Research Design & Methods:We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how organizational identity is constructed in a digital environment. We used a bibliometric visual analysis to provide a comprehensive overview of the field. We ran a co-occurrence of words analysis to identify central and peripheral themes. Fin… Show more
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