Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

Dwivedi, Yogesh K.; Ismagilova, Elvira; Rana, Nripendra P.; Raman, Ramakrishnan

doi:10.1007/s10796-021-10106-y

Cited by 85 publications

(48 citation statements)

References 105 publications

(315 reference statements)

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“…While attitudinal loyalty measured via consumers' feelings and purchase intention of the brand (Liu et al, 2012), behavioural loyalty measured via actual buying of the brand (Leckie et al, 2016). Thus, extant literature within social media marketing considered brand loyalty as an important outcome (Algharabat, 2017;Dwivedi, 2015;Dwivedi et al, 2021;Wallace et al, 2017) for brands and firms.…”

Section: Brand Lovementioning

confidence: 99%

“…Many of the luxury fashion brands have adapted different SNS platforms due to the benefits that such companies can gain (Kim & Ko, 2010, 2012. Such benefits include interacting with current and potential consumers (Koivisto & Mattila, 2018), increasing customer engagement (Alalwan et al, 2020;Liu et al, 2021), building stronger brand relationships (Alalwan et al, 2019;Algharabat, 2017;Dwivedi et al, 2021;Kelly et al, 2010), improving brand image and brand equity (Kim & Ko, 2012), and eventually enhancing customer experience and positive responses (Arenas-Gaitan et al, 2013;Godey et al, 2016). In addition, Godey et al (2013) assert that regardless of the purchase motivation a consumer might go for luxury fashion brands, the brand's mere presence on SNS influences customers' attitudes and perceptions in subtle ways because the brand remains the focal point.…”

Section: Introductionmentioning

confidence: 99%

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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

et al. 2022

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This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the theories including lovemark theory, engagement theory and brand equity theory. As a result, this research investigates the impact of SMMa, community engagement, and lovemark on brand loyalty. Using an online survey, we collected data from 464 female participants who are following luxury fashion brands on major social networking sites including Facebook, Instagram, Snapchat, and Twitter. Results using PLS revealed that SMMa positively influences community engagement and lovemark. Moreover, we find positive relationships between community engagement, lovemark and brand loyalty. However, we find that SMMa has no direct influence on brand loyalty.

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Section: Brand Lovementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

et al. 2022

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“…Second, we selected key theories from construction, economics and finance literature in general and particularly PPP researches from online databases. The use of online research databases to retrieve and conduct a theoretical and literature review on existing and relevant studies has become common global research trend (Dwivedi et al , 2021). Literature studies were selected based on the following criteria: published journal articles which explicitly investigated issues related to financial risks, critical financial controls and financial performance of PPP projects; practical emergent issues contained in project documents in relation to any of the three constructs mentioned in (1); and/or established theories underlying the three constructs (de Campos et al , 2018).…”

Section: Methodsmentioning

confidence: 99%

Managing financial risks to improve financial success of public—private partnership projects: a theoretical framework

Akomea-Frimpong

Jin

Osei‐Kyei

2021

JFM

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Purpose Successful execution of public–private partnership (PPP) projects is the most desirable outcome to all stakeholders. Previous studies show that one of the topmost obstacles to fulfil this desire on the project is financial risks. Nonetheless, inadequate holistic studies exist on linking the management of this challenge to the financial returns of the project. This study aims to develop a theoretical framework interrelating financial risks, financial controls and financial performance of PPP projects. Design/methodology/approach The theoretical framework is informed and supported by existing theories and previous empirical studies from construction management, finance and economics. The underlying theories captured in the framework were chosen for their relevance and applicability to PPP projects. The propositions developed from the analysis of the theories and the empirical literature are summarised in three main hypotheses and 26 operationalised sub-hypotheses. Findings The major elements of the framework include the financial risks and 12 sub-themes which are commonly experienced on PPP projects. Financial policies and procedures on controlling financial losses of the projects are also included in the framework. Lastly, this study creates financial criteria on the projects which are intrinsically embedded in the framework to serve as benchmark to support the measurement of financial success. Research limitations/implications This study is a theoretical review of classical theories and empirical studies, and therefore, not all researches and managerial controls have not been included in this framework due to restricted time and limited studies on the topic. Practical implications This paper would serve as a multidimensional guide to project managers to mitigate financial risks and hopefully enhance the financial success of PPPs. Theoretically, this paper outlines the dimensions of managing financial risks of PPPs that require valid and reliable measurement to test the interrelationships of the constructs by further studies in the construction research community. Originality/value This theoretical framework makes ambitious efforts to embrace multifaceted theories from different disciplines to shed light on holistic mechanisms to mitigate financial risks to improve financial returns of PPP projects.

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“…What is absent from these existing research articles is a directed focus towards identifying how conditions for knowledge transfer success are managed and maintained within open innovation ecosystems (Bacon et al, 2019a). Previous studies have explored factors for collaboration in social media ecosystems (Dwivedi et al, 2021) but not open innovation ecosystems specifically. Ferreira and Teixeira's (2019) special issue on open innovation and business ecosystems includes a number of significant papers exploring distinct concepts of open innovation and knowledge, including knowledge leaks in open innovation ecosystems (Giusti et al, 2018), obstacles to cooperation within university research centres (Franco & Pinho, 2019), and the roles of open innovation partners in improving economic and innovation performance (Rauter et al, 2018).…”

Section: Existing Literaturementioning

confidence: 99%

On the Combinatory Nature of Knowledge Transfer Conditions: A Mixed Method Assessment

2021

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Organisations are increasingly creating inter-organisational ecosystem partnerships to innovate openly. Despite effective knowledge management significantly supporting ecosystem infrastructures, empirical insights into the importance of and interdependencies between conditions for successful knowledge exchange across ecosystem contexts remain unexplored within existing literature. This study implements a mixed-method approach to ascertain which conditions are responsible for knowledge transfer success across innovation ecosystems. Interpretive Structural Modelling was employed to analyse questionnaires with key ecosystem stakeholders, in order to impose a hierarchical structure upon the conditions. The configurational nature of these conditions, and their combinations into solutions for success was ascertained through analysing semi-structured interviews using fuzzy-set Qualitative Comparative Analysis. Results reveal multiple, mutually exclusive pathways to knowledge transfer success, grouped into three solution types, increasing understanding of the interrelated nature of the knowledge transfer conditions. Limitations and implications for future research are provided.

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Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

Cited by 85 publications

References 105 publications

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

Managing financial risks to improve financial success of public—private partnership projects: a theoretical framework

On the Combinatory Nature of Knowledge Transfer Conditions: A Mixed Method Assessment

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