Social Media Activism in Post-Euromaidan Ukrainian Politics and Civil Society

Ronzhyn, Alexander

doi:10.1109/cedem.2016.17

Cited by 3 publications

(1 citation statement)

References 12 publications

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“…Civil rights movement pervaded very different areas like women's activism (Lokot, 2018;O. Zakharchenko et al, 2020) or demand for reforms (Ronzhyn, 2016).…”

Section: Political Background Of the Campaignmentioning

confidence: 99%

PR-Message Analysis as a New Method for the Quantitative and Qualitative Communication Campaign Study

Zakharchenko

2022

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Communication practitioners often seek fast quantitative and qualitative analysis of the information campaign outcomes in the media space. Such analysis is required by PR departments of commercial brands, by political technologists, and by experts in information wars and ideology. A new approach for the analysis of information campaign outcomes is introduced in this paper. Using PR messages as a category for analysis of media coverage of information campaigns provides a framework for credible efficiency evaluation, as well as for the deep analysis of the factors contributing to achievements or failures. This method allows the campaign organizers to understand what message it is better to disseminate in the media. In other words, through the messages of what kind the opinion of the campaign initiator or their opponents is conveyed to the media audience more effectively. We consider a message to be a judgment in which an object or predicate relates to the substance of the information campaign. Using it as a category for analysis and several types of the message as subcategories of analysis allows us to combine qualitative and quantitative approaches and, at the same time, avoid many restrictions of content analysis, discourse analysis, and narrative analysis. We show how the method works on the example of the failed information campaign that promoted a lobbyist and populist bill in the Ukrainian parliament. We showed that only our method could explain the reasons for its failure and provide the best way to improve the communication.

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“…Civil rights movement pervaded very different areas like women's activism (Lokot, 2018;O. Zakharchenko et al, 2020) or demand for reforms (Ronzhyn, 2016).…”

Section: Political Background Of the Campaignmentioning

confidence: 99%

PR-Message Analysis as a New Method for the Quantitative and Qualitative Communication Campaign Study

Zakharchenko

2022

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The Analysis of the Technological Platforms for E-Participation in Transition Economies of Ukraine and Russia

Ronzhyn

2016

SSRN Journal

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When Fact-Checking and ‘BBC Standards’ Are Helpless: ‘Fake Newsworthy Event’ Manipulation and the Reaction of the ‘High-Quality Media’ on It

et al. 2021

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Fact-checking and journalists professional standards usually are considered to be the best fail-safe against manipulations in media. However, we found that newsmakers are able to manipulate even the audience of so-called ‘high-quality media’ who practice all mentioned approaches. To prove this we have refined the concept of ‘pseudo-event’, introduced by D.J. Boorstin, by defining the term ‘fake newsworthy event’ as an event created by newsmakers, that is high-profile and attractive for media, but the only or particular aim of these actions is an agenda-setting, and this aim is not obvious from the origin of the action. Namely, the member of parliament may file some bill realizing that it cannot be adopted and trying just to shape the public opinion. Or some person may claim against a celebrity or businessman having no chance to win at trial. On the example of Ukrainian ‘high-quality media’ we showed that journalists usually do not take into account whether some topics are launched just for manipulating agenda-setting. To prove that we gathered the data about publications focused on such topics in Ukrainian ‘high-quality media’, we provided their discourse analysis, and compared the result with experts’ evaluations of ‘media quality’ and ‘artificiality rate’ of the topic. We have not found correlations between ‘artificiality’ of the topic and the number of publications. Recommendations were elaborated for the media workers if they want to avoid this type of manipulation.

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Social Media Activism in Post-Euromaidan Ukrainian Politics and Civil Society

Cited by 3 publications

References 12 publications

PR-Message Analysis as a New Method for the Quantitative and Qualitative Communication Campaign Study

PR-Message Analysis as a New Method for the Quantitative and Qualitative Communication Campaign Study

The Analysis of the Technological Platforms for E-Participation in Transition Economies of Ukraine and Russia

When Fact-Checking and ‘BBC Standards’ Are Helpless: ‘Fake Newsworthy Event’ Manipulation and the Reaction of the ‘High-Quality Media’ on It

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