Social Media a Promotional Tool: Hotel Industry

Abstract

I S S N 2 3 4 9 -4 3 7 9 V o l u m e 5 N u m b e r 1 J o u r n a l o f A d v a n c e s I n H u m a n i t i e s 221 | P a g e h t t p : / / c i r w o r l d . AbstractThe advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing hotel industry. Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed.

Collaborative Social Media Marketing in Small Scale Business Using Artificial Intelligence

“…Depending on the extent, they can be time-consuming and cost-intensive. Artificial intelligence reduces cost and time, and automation continuously monitors customer desire (Morgan 2017) 7. The artificial intelligence technologies aid social media marketers in their efforts to optimise audience, image, and sentiment analytics by discovering branded content that generates high levels of consumer interaction on social media (Verma 2017) 8 . Machine Learning (ML), based on special initialization algorithms for deeper analysis of social media content, AI software is ideal for identifying patterns in big data and categorizing Several tools exist for content monitoring in social media, but AI is the most advanced tool in monitoring content.…”