Social Marketing Principles Enhance Enrollment in the Cash and Counseling Demonstration and Evaluation

Simon-Rusinowitz, Lori; Mahoney, Kevin J.; Marks, Lori N.; Simone, Kristin; Zacharias, B. Lee

doi:10.1891/1521-0987.10.2.50

Cited by 3 publications

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“…Suggestions regarding possible explanations for small program size from potential bias within the LTSS networks toward agency-based delivery have been provided previously (San Antonio, Simon-Rusinowitz, Loughlin, Eckert, Mahoney, & Ruben, 2010; Doty, Mahoney, & Sciegaj, 2010; Simon-Rusinowitz, Mahoney, Marks, Zacharias, & Loughlin, 2005; Simon-Rusinowitz, Mahoney, Simone, & Zacharias, 2009). Whether this bias is due to a lack of understanding about what PD-LTSS is and is not, the lack of familiarity with PD-LTSS, or greater comfort with a professional decision-making culture, it is an area for ongoing investigation.…”

Section: Discussionmentioning

confidence: 99%

An Inventory of Publicly Funded Participant-Directed Long-Term Services and Supports Programs in the United States

Sciegaj

Mahoney

Schwartz

et al. 2014

Journal of Disability Policy Studies

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After a decade of changes in federal law, regulation, and policy designed to promote the growth of publicly funded participant-directed long-term services and supports (PD-LTSS) programs, the number of these programs has grown considerably. The National Resource Center for Participant-Directed Services (NRCPDS) at Boston College started developing an inventory of these programs in 2010-2011 to determine the number and characteristics of publicly funded PD- LTSS programs in the United States. The 2010-2011 NRCPDS inventory provides baseline data for future research efforts in gauging the growth and expansion of this service delivery model. This article details the process for developing this data resource, some of the major characteristics of PD-LTSS programs in the United States, and discusses possible implications and areas for future research.

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Section: Discussionmentioning

confidence: 99%

An Inventory of Publicly Funded Participant-Directed Long-Term Services and Supports Programs in the United States

Sciegaj

Mahoney

Schwartz

et al. 2014

Journal of Disability Policy Studies

Self Cite

View full text Add to dashboard Cite

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Use of ‘chronic disease self-management strategies’ in mental healthcare

Kemp¹

2011

Current Opinion in Psychiatry

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A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

Lambert¹,

Bishop²,

Guetig³

et al. 2014

JMIR Res Protoc

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BackgroundThe Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds.ObjectiveA formative evaluation was conducted to understand whether messages directed at the target audience were relevant to the program’s relationship promotion and violence prevention goals, and whether the “Web 2.0” social media channels of communication (Facebook, Twitter, YouTube, Flickr, Tumblr, and Pinterest) were reaching the intended audience.MethodsMixed methodologies included qualitative interviews and a key informant focus group, a cross-sectional survey, and web analytics. Qualitative data were analyzed using constant comparative methodology informed by grounded theory. Descriptive statistics were generated from survey data, and web analytics provided user information and traffic patterns.ResultsResults indicated that the Keep It Strong ATL social marketing campaign was a valuable community resource that had potential for broader scope and greater reach. The evaluation team learned the importance of reaching adolescents through Web 2.0 platforms, and the need for message dissemination via peers. Survey results indicated that Facebook (ranked 6.5 out of 8) was the highest rated social media outlet overall, and exhibited greatest appeal and most frequent visits, yet analytics revealed that only 3.5% of “likes” were from the target audience. These results indicate that the social media campaign is reaching predominantly women (76.5% of viewership) who are outside of the target age range of 11-14 years.ConclusionsWhile the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating differentiated messaging for the target audiences. Collaboration with parents and community partners is also emphasized in order to expand the campaign’s reach and create more channels to disseminate relationship promotion and dating violence prevention messaging to the intended audience.

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Social Marketing Principles Enhance Enrollment in the Cash and Counseling Demonstration and Evaluation

Abstract: Using social marketing principles to examine CCDE enrollment has provided important information to enhance this program.

Cited by 3 publications

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An Inventory of Publicly Funded Participant-Directed Long-Term Services and Supports Programs in the United States

An Inventory of Publicly Funded Participant-Directed Long-Term Services and Supports Programs in the United States

Use of ‘chronic disease self-management strategies’ in mental healthcare

A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

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