Social Marketing and Public Health

French, Jeff; Blair-Stevens, Clive; McVey, Dominic; Merritt, Rowena

doi:10.1093/acprof:oso/9780199550692.001.0001

Cited by 128 publications

(150 citation statements)

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“…In developing these models, authors such as Anable (2005), Barr and Gilg (2006) and Dallen (2007) In developing this approach, DEFRA has advocated that by using segmentation as the basis for behaviour change, policy can be more effectively managed through social marketing strategies, which: "… underscore the importance of strategically delivering programs so that they target specific segments of the public and overcome the barriers to this segment's engaging in the behavior" (McKenzie-Mohr, 2000, p. 594). Accordingly, social marketing for sustainability has begun to emerge as a major policy and academic discourse (French et al, 2009) built on the developments that have occurred in anti-drug and anti-smoking campaigns that have focused on particular segments of the population. However, social marketing and the segmentation models on 9 which such campaigns are based has recently been the focus of concerns raised by several social scientists (e.g.…”

Section: The Policy and Politics Of 'Behaviour Change'mentioning

confidence: 99%

Sustainable Lifestyles: Sites, Practices, and Policy

2011

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Pro-environmental behaviour change remains a high priority for many governments and agencies and there are now numerous programmes aimed at encouraging citizens to adopt sustainable forms of living. However, although programmes for addressing behaviour change in and around the home are well developed, there has been significantly less attention paid to activities beyond this site of practice. This is despite the environmental implications of consumption choices for leisure, tourism and work-related activities.Through focusing on sites of practice as a key framing device, this paper uses data from a series of in-depth interviews to identify three major challenges for academics and practitioners concerned with understanding and promoting more environmentallyresponsible behaviour. First, attention must shift beyond the home as a site of environmental practice to consider the ways in which individuals respond to exhortations towards 'greener' lifestyles in other high-consumption and carbon-intensive settings, Second, in broadening the scope of environmental practice, policy makers need to re-visit their reliance on segmentation models and related social marketing approaches. This is in the light of data that suggest those with strong environmental commitments in the home are often reluctant to engage in similar commitments in other sites of practice. Third, researchers and policy makers therefore need to move beyond the traditional 'siting' of environmental practice towards a spatially sophisticated conceptualisation that accounts for the multiple settings of consumption through mapping the relationships that exist between sites of practice.

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Section: The Policy and Politics Of 'Behaviour Change'mentioning

confidence: 99%

Sustainable Lifestyles: Sites, Practices, and Policy

2011

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“…However, as social marketing has evolved, so too has its definition. French et al (2010) recognise that the social marketing discipline derives from two (2) distinct movements: (1) marketing and (2) social sciences. Both movements are concerned with how best to influence people's behaviour and hence their convergence informs mass media social marketing.…”

Section: Mass Media Social Marketingmentioning

confidence: 99%

Mass Media Social Marketing Campaigns: A Practitioners Perspective

Esch¹,

Tsartsidze²,

Esch³

2014

IJMS

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This paper explores mass media social marketing practitioner perspectives of the intersect where the dimensions of religion taxonomy and mass media social marketing campaigns meet. Under an interpretive paradigm (Crotty, 1998), in-depth interviews were conducted with five expert mass media social marketing practitioners in Australia. The data was analysed qualitatively with the data analysis software package NVivo. Five themes emerged from the results: (1) The dimension of religion taxonomy does have application in mass media social marketing campaigns; (2) The use of a 'patriarch' in mass media social marketing campaigns and the possible implications; (3) The use of fantasy as a driver for voluntary behaviour change; (4) The assurance of salvation as a driver for voluntary behaviour change and (5) The consideration to use Jung Theory in mass media social marketing campaigns and the possible implications.

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“…So any empowerment project that succeeds is (in the end) likely to lessen, rather than increase, tax burdens. 31 Empowerment, Why Not (Just) Health?…”

Section: Empowerment Might Lead To Power Over Othersmentioning

confidence: 99%

Behavior Change or Empowerment: On the Ethics of Health-Promotion Goals

Tengland

2013

Health Care Anal

102

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Behavior Change or Empowerment 2 individual's, or population's, quality of life, it is not worth trying to achieve it. Thus, we should only try to promote health if it is expected to lead (directly or indirectly) to increased quality of life, that is, if the specific health increase either constitutes quality of life, or causally contributes to it.2 Most increases in health do, however, contribute to quality of life, even if sometimes only minutely, and some health increases, mainly in (health-related) wellbeing, constitute increases in quality of life [80]. 3But quality-of-life-related health promotion is not all there is to the goals of public health.First of all, most ill health is caused by disease and injury [52; 81-82]. Therefore preventing such states will also be important goals for public health. 4 Second, as will be clear later, since very little is directly done to individuals or populations, health-wise, we also have to consider the 'opportunities' to stay healthy, e.g., promoting those environmental and social factors that contribute to increased or sustained health, especially since public-health work mainly targets the healthy population [20; 23]. Furthermore, the average aggregated health status in a population, and its increase (or decrease), is important, but it is not all that should concern us.It is also of importance how health is distributed in a population [13, p. 41 ff.; 87]. Thus, health inequalities between groups have to be taken into account when evaluating the health status of a population [13, pp. 43-44; 21; 93]. Kinds of interventions and some contemporary health problemsInterventions can be initiated on various levels in society. There are 'top-down' measures, such as fiscal policy, macro environment changes, health campaigns, or legislation, and most 2 There is no room to develop a theory of quality of life here, but a few remarks need to be made. It seems to me that what best explains what makes a life go well for a person (her quality of life) is that her (final) desires are fulfilled. It follows that it is not sufficient that the desires are only believed to be fulfilled (an idea that would permit also false beliefs to contribute to a person's quality of life), which is the case in some happiness theories of quality of life. It also seems plausible that the desires that count most (in evaluating the good life) are the ones that are authentic, i.e., that are autonomous and informed. Brülde, who has argued for the above position [12; see also 72], adds a hedonistic dimension to his theory of quality of life. The best life is one where one's (authentic)desires are fulfilled and one experiences well-being, and does not suffer. I will assume here that this dimension is not necessary, since to experience well-being, and be free from suffering, are (in most cases) covered by a person's (authentic) desires.3 In a public health-context we differentiate between individuals and populations. What might constitute a relevant and important health-promotive activity on the individual level, ...

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Social Marketing and Public Health

Cited by 128 publications

References 0 publications

Sustainable Lifestyles: Sites, Practices, and Policy

Sustainable Lifestyles: Sites, Practices, and Policy

Mass Media Social Marketing Campaigns: A Practitioners Perspective

Behavior Change or Empowerment: On the Ethics of Health-Promotion Goals

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