Social learning-based O2O model for innovative information diffusion

Abstract

Original scientific paper According to cognitive theory of social learning and information fusion between online and offline of consumer network, this paper constructs two-stage social learning (TSSL) model and online to offline or offline to online (O2O) learning model to explore the diffusion law under the condition of multilevel cascade network. Innovative information diffusion model based on social learning makes up defects of traditional innovation diffusion model with time and emerges simulation method of social network. Empirical research shows that information diffusion which is based on the consumer network fits sample data better. Social learning effect plays a key role in the book publish diffusion. Research results show that it is beneficial to explore essence of the innovative product information diffusion and design targeted strategies in electronic commerce market. Keywords: information diffusion; innovation; offline; online; social learning Model O2O za širenje inovativnih informacija utemeljen na socijalnom učenjuIzvorni znanstveni članak U skladu s kognitivnom teorijom socijalnog učenja i povezivanja informacija između online i offline mreže potrošača, u radu je konstruiran model socijalnog učenja s dva stupnja -two-stage social learning (TSSL) i online -offline ili offline -online (O2O) model učenja za istraživanje zakona o širenju informacija u kaskadnoj mreži s više razina. Inovativni model za širenje informacija utemeljen na socijalnom učenju popravlja nedostatke tradicionalnog modela za širenje informacija po kojem će se informacije s vremenom same proširiti i postavlja simulacijsku metodu društvene mreže. Empirijskim se istraživanjem pokazalo da širenje informacija utemeljeno na mreži potrošača bolje odgovara uzorkovanim podacima. Učinak socijalnog učenja ima ključnu ulogu u širenju informacija o objavljenim knjigama. Rezultati istraživanja pokazuju da je korisno istraživati bit širenja informacija o inovativnom proizvodu te izraditi odgovarajuće strategije na elektroničkom tržištu proizvoda.

Innovativeness in Macedonian Companies: Evidence from the Community Innovation Survey

“…In the network era, there are many online and offline ways to obtain information. All of these network structures stack one complex social network [14]. Applying knowledge from external sources expands firm's knowledge base and provides access to new ideas for generation of new products and technology [15].…”