Social interactivity and member roles in Digimon fandom group: a netnography study
Rizki Briandana,
Harris Christanto
Abstract:Digi-In stands as Indonesia's largest Digimon fan community, boasting the highest level of member participation and interaction through its Facebook group platform. This study investigates the dynamics of social interaction and the roles played by members within the Digi-In Facebook group, specifically in the Digimon Adventure 2020 animation context. The research framework draws upon the Sense of Community Theory and Groundswell Concept. Employing a constructivist paradigm, a descriptive qualitative approach, … Show more
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