Abstract:We investigate the role of social interaction in technology adoption by conducting a field experiment in neighborhoods of Bamako. We invited women to attend a training/marketing session, where information on a more efficient cooking stove was provided and the chance to purchase the product at market price was offered. We randomly provided an information nudge on a peer's willingness to buy an improved cookstove. We find that women purchase and use the product more when they receive information on a peer who pu… Show more
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