“…As previously mentioned, these findings are consistent with the large body of literature emphasizing the effects of social context and modeling on college drinking (Borsari & Carey, 2001;Graham, Marks, & Hansen, 1991;Larimer et al, 1997;Wood, Read, Palfai, & Stevenson, 2001). However, at this point, we know less about what information (e.g., quantity/frequency, peak BAC, consequences) or reference group (e.g., year in school, gender, athletic, Greek status) might be most motivating to students.…”