Social Impact Investment Behavior in the Nonprofit Sector: First Insights from an Online Survey Experiment

Do You Like What You See? How Nonprofit Campaigns With Output, Outcome, and Impact Effectiveness Indicators Influence Charitable Behavior

“…Previous studies of effectiveness indicators accordingly used student samples (e.g., Aknin et al, 2013; Cryder et al, 2013). Moreover, a recent study confirms that younger people are more likely to invest smaller amounts of money, which is pertinent to the current study context (Schrötgens & Boenigk, 2017). In addition, from a methodological perspective, student samples are highly suitable in experimental contexts due to the high homogeneity of this group (Koschate-Fischer & Schandelmeier, 2014).…”

“…The check for how the three effectiveness indicators were perceived in terms of their social impact relied on four questions. One question appeared immediately after participants viewed their assigned campaign, together with questions about perceived innovativeness, sector attractiveness, trustworthiness, and perceived social impact (Schrötgens & Boenigk, 2017), which helped avoid participants’ reverse self-justification. After the dependent variable measures, the other perceived social impact items followed (adapted from Verkaik, 2016).…”

“…Next to donations, new forms of giving are emerging with the heightened transfer of for-profit concepts to the nonprofit sector (Grieco et al, 2015; Schrötgens & Boenigk, 2017). As one popular concept, charitable lending encourages private individuals to provide small loans to charitable causes, which they expect to get back (potentially with interest) after a certain period (Ly & Mason, 2012).…”

Impact investing in social sector organisations: a systematic review and research agenda

“…Understanding behavioural factors from the perspective of both impact investors and social entrepreneurs A fruitful area for future research is to conduct in-depth investigations into behavioural issues in impact investing. Although existing research (e.g., Schr€ otgens and Boenigk, 2017) shows that private investors' age has a significant influence on their willingness to participate in impact investing, we know little about the influence of their other personal characteristics (e.g., educational background, and commercial and social experience) on their impact investment behaviour. Furthermore, existing research identifies categorical cognition as a behavioural factor that limits impact investors' ability to make outcome-efficient decisions (Lee et al, 2020).…”

“…Furthermore, research shows that the perceived innovativeness of impact investment products is positively related to private investors' willingness to participate in impact investing (Schr€ otgens and Boenigk, 2017). Indeed, individual investors are more inclined to allocate funds to impact investment products when they have higher confidence in the products' claims about their effectiveness in addressing targeted social problems (Apostolakis et al, 2018a).…”