Social identity correlates of social media engagement before and after the 2022 Russian invasion of Ukraine
Yara Kyrychenko,
Tymofii Brik,
Sander van der Linden
et al.
Abstract:Despite the global presence of social media platforms, the reasons why people like and share content are still poorly understood. We investigate how group identity mentions and expressions of ingroup solidarity and outgroup hostility in posts correlate with engagement on Ukrainian social media (i.e., shares, likes, and other reactions) before and after the 2022 Russian invasion of Ukraine. We use a dataset of 1.6 million posts from Ukrainian news source pages on Facebook and Twitter (currently X) and a geoloca… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.