Social identity and linguistic creativity: Manifestations of the use of multilingualism in South African advertising

Ngwenya, Themba

doi:10.2989/16073614.2011.583082

Cited by 12 publications

(5 citation statements)

References 7 publications

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“…• everyday creativity (linguistic creativity in everyday contexts) (e.g. Carter, 2004;Tannen, 1989), • linguistic creativity in computer-mediated communication such as texting (Tagg, 2013), Facebook, blogging, Twitter, discussion forums (Kadir et al, 2012), • linguistic creativity in specialist genres such as journalistic texts (Renouf, 2007), advertisements (Ngwenya, 2011), academic genres (Allison, 2004;Hamilton & Pitt, 2009).…”

Section: Linguistic Creativity From the Socio-cultural Contextual Per...mentioning

confidence: 99%

Unpacking Creativity for Language Teaching

Tin¹

2022

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Section: Linguistic Creativity From the Socio-cultural Contextual Per...mentioning

confidence: 99%

Unpacking Creativity for Language Teaching

Tin¹

2022

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“…One of the reasons for using slang is to enrich the language and to be able to interact among members of a group. Indicators to characterize social identities such as language, culture, race, religion, gender, political affiliation, colour and geographical region (Ngwenya, 2011).…”

Section: Tuckmentioning

confidence: 99%

Slang Language as Representatives of Social Culture Identity in Film Step Up 2 the Streets

Alawiyah

Zuriyati²,

Lustiyantie³

2021

IJLECR

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Slang is an innovation of language change created by a group of people in highlighting their group. Speakers build a cohesive identity and a separate social class that becomes a culture in society. The purpose of this study was to gain an in-depth understanding of slang as a manifestation of a person's social-cultural identity in the community group in the film Step Up 2 The Street. The method used is descriptive qualitative. Data was collected using documentation. The data is in the form of utterances in the dialogue of film players that contain slang words. Data analysis through the stages of data reduction, presentation and concluding. The results of the study conclude that the use of slang in the film Step Up 2 The Street shows the diversity of social and cultural identities in people's lives. The group of slang users refers to the context of similarity in the race, kinship or group, level of intimacy, group localization, and social culture that characterizes each group.

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“…The relationship between language and social identity has long been a concern to both socio-linguistics and socio-political ideology researchers (John 2015;Noels 2014;Ngwenya 2011). Past studies have revealed that language, other than used as a tool to exchange communication and information, is a means of nation-building (John 2015;Heng 2017).…”

Section: Language and Social Identitymentioning

confidence: 99%

“…Furthermore, social identities according to Carter (2014) can be best explained in relation to groups or categories such as (i.e., ethnic or religious groups) which allow people to create a sense of unity with others (in-group or out-group) and provide 'mutual reinforcement' during interactions. For this reason, in some countries, indicators to characterize social identities such as language, culture, race, religion, gender, political affiliation, color and geographical region (Ngwenya 2011) are employed. However, the abstract, complex, and the often-contested issue of 'who we are' or 'where we belong' in the context of a cross-cultural society continue to prevail within the society (Khattab 2006).…”

Section: Language and Social Identitymentioning

confidence: 99%

“…As language and social identity are always associated with the idea of nation-building (Heng 2017;Ngwenya 2011), the extensive usage of government advertisements are employed to educate the public about living together in a harmonious relationship with people of different ethnic groups. The use of this mechanism is viewed as banal because other than communicating information, it is also meant to enhance the Malaysian identity, foster unity and ultimately contribute to the ideal multicultural image of a Malaysian nation.…”

Section: Introductionmentioning

confidence: 99%

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An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising

Tajuddin

Zulkepli

2019

Social Sciences

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The mass media in the form of advertising is extensively employed in the process of nation-building in Malaysia. Advertising has been used as an important tool for educating the public about State issues, ensuring diverse cultures are equally represented and the multicultural values are emphasized to the fullest. The objective of the present study is to investigate how outdoor advertising, particularly billboards, promotes the language, social identity, and multicultural values of Malaysian society for nation-building. In Malaysia, the extensive use of advertisements has been argued as one of the most powerful mechanisms to enhance Malaysian identity, foster interactions and thus contribute to the process of nation-building even though it is portrayed in a banal and routine way. To achieve its objective, this paper utilizes semiotic methodology to examine 11 billboards to understand the relationships between texts and visuals that communicate messages to the public. The findings revealed that the billboards do not only communicate pro-social messages, but also reflect the language, social identity and multicultural values of Malaysian society towards nation-building. This study expands the work of outdoor advertising within the Malaysian society and contributes to Semiotic Analysis by examining textual-visual elements of billboards.

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Social identity and linguistic creativity: Manifestations of the use of multilingualism in South African advertising

Cited by 12 publications

References 7 publications

Unpacking Creativity for Language Teaching

Unpacking Creativity for Language Teaching

Slang Language as Representatives of Social Culture Identity in Film Step Up 2 the Streets

An Investigation of the Use of Language, Social Identity and Multicultural Values for Nation-Building in Malaysian Outdoor Advertising

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