Social Gain: Is Corporate Social Responsibility Enough?

Rundle‐Thiele, Sharyn

doi:10.1016/j.ausmj.2009.06.006

Cited by 20 publications

(11 citation statements)

References 39 publications

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“…Consider an intervention whose aim is to change alcohol consumption on premise in nightclubs. Formative research on the target audience (nightclub patrons) conducted via observations could establish that serving water with alcohol can reduce drinking on premise (for example see Rundle-Thiele, 2009). Absence of research on key stakeholders, such as nightclubs, may lead a social marketer to naively conclude that serving water is the key to reducing alcohol consumption on premise without understanding water supply harms profits for nightclub owners.…”

Section: Discussionmentioning

confidence: 99%

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

Buyucek

Kubacki

Rundle‐Thiele

et al. 2016

Australasian Marketing Journal

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Stakeholder theory implies that involvement of stakeholders in intervention planning, implementation, and evaluation stages may enhance marketing outcomes. A systematic literature review was conducted to identify social marketing interventions published in peer reviewed journals whose reported aim was to reduce harm caused by alcohol from 2000 to May 2015. This paper considers the extent of stakeholder involvement in key stages of social marketing interventions, namely the formative research, implementation, and evaluation stages. The number of stakeholders was greatest in more complex community settings when compared to more narrow settings such as universities and schools. A restricted stakeholder focus was observed for evaluation. Stakeholder theory, a widely used management theory, can guide downstream social marketing intervention planning and design, implementation, and evaluation to deliver sustainable programmes. Limited stakeholder involvement in social marketing interventions limits their potential. Given limited stakeholder involvement was identified in the current review, the use of a broader array of stakeholders in formative research and evaluation is recommended to optimise behavioural outcomes.

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Section: Discussionmentioning

confidence: 99%

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

Buyucek

Kubacki

Rundle‐Thiele

et al. 2016

Australasian Marketing Journal

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“…According to some research, drinking is a learned behavior that falls within the social norms of a cultural group [59,60]. This statement is pretty true in the context of Vietnam, where informal social drinking (nhậu) is the common way to create social networks, form business relationships and get respect from other people [61,62].…”

Section: Discussionmentioning

confidence: 99%

Risky Behaviors and Associated Factors among the Elderly in Rural Vietnam

Le¹,

Huy²,

Thành³

et al. 2017

J Aging Sci

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Background:The number of older people in Vietnam has increased substantially for recent years and leading to more aging health problems. The purpose of this study was to assess risky behaviors and their associated factors among the elderly in rural Vietnam. Design:In a cross-sectional study using quantitative methods, 600 elderly (≥ 60 years old) living in a rural district in Northern Vietnam in 2013 were approached for data collection. Logistic regression was undertaken to identify factors associated with each of the risky behaviors, including using alcohol, smoking, and physical inactivity. Results:The frequency of drinking, smoking and physical inactivity among the rural elderly was quite prevalent, 25.17%, 22.17% and 60%, respectively. The multivariate regression analysis revealed that alcohol use was most strongly predicted by gender (male) and age (60-79 years old). Further, smoking behavior was significantly more prevalent among those who were male, younger age, with low social participation, low social support and high social cohesion. In terms of physical inactivity, being female, married, having a caregiver, with low social participation, low social cohesion and high social support were most likely to predict inadequate exercises among the rural older people.Conclusions: Social efforts are important to create social conditions (social participation, social cohesion and social support) that facilitate healthy behaviors among the seniors. The results can be utilized to inform appropriate intervention programs in other similar settings of developing countries.

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“…An observational approach was used for understanding school children’s current handwashing behavior. Using observations allows the researcher to record what individuals truly do, not what they claim to have done, which is important in contexts where social desirability may impact reporting (e.g., handwashing; Rundle-Thiele, 2009). Structured covert observations, which involve the observation and recording of actual behavior, were used for this study (Almosa et al, 2017).…”

Section: Methodsmentioning

confidence: 99%

Developing the UNICEF Malawi School Handwashing Program

Parkinson

Mkandawire²,

Dietrich

et al. 2018

Social Marketing Quarterly

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Diarrhea is one of the major causes of morbidity and mortality among children and immune-compromised individuals in Malawi. Handwashing with soap (HWWS) is one of the most cost-effective health interventions to prevent diarrhea. United Nations Children’s Fund (UNICEF) Malawi has adopted a social marketing approach to achieve large-scale behavioral change for HWWS. The study, commissioned by UNICEF Malawi, was developed by PSI Malawi and Griffith University and conducted by PSI Malawi. Formative research insights using two research studies are presented including observations at 30 primary schools in terms of HWWS behavior. Second, key informant interviews with school administrators and staff members were conducted to understand HWWS motivation, opportunity, and ability factors. This study found less than half of the assessed schools had handwashing facilities. Structural barriers that prevent school children from practicing HWWS were identified including a lack of financial resources to construct permanent handwashing facilities in schools. Many schools also experience a lack of support from the community as citizens are not aware of the benefits of HWWS. Changes to school and community infrastructure are required to facilitate the adoption of the behavior. Supporting activities to encourage school children to practice HWWS and reinforcement strategies to sustain the behavior over time should also be implemented. School children can then become change agents for HWWS by reinforcing the behavior at home thereby contributing to the achievement of the national objectives to reduce diarrhea and leading to improved health and well-being for communities in Malawi.

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Social Gain: Is Corporate Social Responsibility Enough?

Cited by 20 publications

References 39 publications

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

Risky Behaviors and Associated Factors among the Elderly in Rural Vietnam

Developing the UNICEF Malawi School Handwashing Program

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