Social entrepreneurs value co-creation in online communities

Abstract

This thesis examined how and why social entrepreneurs in Australia use online communities for value co-creation. It specifically investigated social entrepreneurs' motivations to participate in online communities, the barriers that might inhibit them from participating in online communities, and the particular abilities that they need to have in order to participate in online communities. Moreover, this study explored value co-creation activities that social entrepreneurs perform in online communities to create value together for all parties involved and the positive outcomes for them as the result of their participation in online communities.