“…It is ''the planned and directed process of social change undertaken by the agency of government….to influence [public] behavior to alter [either] the consumption of public goods or individual relations to society'' (McMahon, 2001, p. 77). Social engineering takes both a deontological and a teleological perspective; the assumption that certain moral rights must be honored regardless of consequences (e.g., slavery is wrong) is clearly the former, and the interest in shaping the long-term future by working toward a set of pre-defined social goals is clearly the latter (Duff, 2005). The broad goals of social engineering include addressing historical social inequities, redistributing wealth, inducing economic development, encouraging sustainable consumption, encouraging healthier lifestyles, improving workplaces, enhancing national viability, and fostering a more enlightened populace (see Table II).…”