Abstract:This paper examines the influence of social norms on obesity. We develop a concept of social norm related to social distortion in weight perception developed through shared experiences in a common social environment with a high prevalence of obesity. The theoretical model show that when obesity is common it less likely to be recognized as a problem by mitigating individual's health concerns. We prove that our empirical measures of such a social component are significant in influencing individual weight using r… Show more
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