Social distancing and prosocial behaviors: The replenishing effect of intense visual stimulation

Park, Yesol; Youn, Nara

doi:10.1016/j.jbusres.2022.05.086

Cited by 3 publications

(5 citation statements)

References 26 publications

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“…Social distancing is conceptually distinct from social exclusion. Social exclusion results from passive rejection from others, whereas social distancing involves active, either voluntary or forced, withdrawal and avoidance behaviors, such as avoiding interactions or keeping a distance from others ( Park & Youn, 2022 ; Westphal & Khanna, 2003 ). Social distancing focuses on maintaining physical distance, while social exclusion implies being kept apart from others, either physically or psychologically/emotionally ( Ali et al, 2021 ; Eck & Riva, 2016 ).…”

Section: General Discussion and Conclusionmentioning

confidence: 99%

The impact of social distancing on tourists’ preferences for anthropomorphism

Liu

Chen

et al. 2023

Journal of Hospitality and Tourism Management

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Section: General Discussion and Conclusionmentioning

confidence: 99%

The impact of social distancing on tourists’ preferences for anthropomorphism

Liu

Chen

et al. 2023

Journal of Hospitality and Tourism Management

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“…In the present research, we investigated consumers' preference for high‐intensity visual stimuli by focusing on one key design element of products: color. Following prior research (e.g., Park & Youn, 2022), high‐ or low‐intensity visual stimuli were generated via the levels of color saturation, that is, the amount of pigment in color or the intensity of the hue. Thus, high‐ or low‐intensity visual stimuli are characterized by more or less saturated colors, with highly saturated colors being more vivid and intense and slightly saturated colors being dull and weak (Gorn et al, 2004).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Visual intensity, investigated through the creation of different levels of color saturation (e.g., Batra & Ghoshal, 2017), defines a visual stimulus; however, it has been largely overlooked in consumer research (Hagtvedt & Brasel, 2017). Following previous research (e.g., Park & Youn, 2022), we regarded high‐ or low‐intensity visual stimuli as products with high or low saturation in this work (see Appendix Table A1 for examples of products with high or low saturation used in this research). Recently, marketers have attempted to create satisfying experiences by varying the intensity of visual stimuli (Labrecque, 2020), which has been a trend among luxury brands.…”

Section: Introductionmentioning

confidence: 99%

I want to remember: Preference for visual intensity in sentimental purchases

Huang

Jiang

2023

Psychology and Marketing

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What determines an individual's preference for high‐ or low‐intensity visual stimuli? This research designed four studies, including one incentive‐compatible study, to explore a novel situation—imbuing a product with sentimental value to drive consumer consumption of intense visual stimulation. We manipulated imbuing a product with sentimental value from both the consumers' (via hypothetical scenarios) and the marketers' (via brand positioning) perspectives. The results reveal that when a product is imbued with sentimental value, consumers exhibit a greater preference for high‐intensity visual stimuli (highly saturated colors; Studies 1 and 2), and this effect is driven by consumers' heightened desire for memorability (Study 3). Moreover, the investigated effect diminishes when the expected usage time frame of products is short (vs. long; Study 4). Our work contributes to sentimental value, memory, and visual sensory marketing literature. The findings also provide strong managerial implications for marketing practitioners to properly use and design visual sensory stimuli. Specifically, we offer a viable way to incorporate sentiment into retailing (i.e., via brand positioning) and identify factors that marketers should consider (e.g., manufacturing materials) to promote rich visual elements in situations involving imbuing products with sentimental value.

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“…, 2010). Park and Youn (2022) highlighted that people who experience psychological distress due to social distance have an increase in cognitive resources and prosocial intention and behavior. They also regarded social distance as an antecedent to psychological distress.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Psychological distance describes how we determine our psychological space with relatively social objects, and the determination motivates our reactions to these objects (Brewer, 2007;Liberman et al, 2007;Hardy et al, 2010). Park and Youn (2022) highlighted that people who experience psychological distress due to social distance have an increase in cognitive resources and prosocial intention and behavior. They also regarded social distance as an antecedent to psychological distress.…”

Section: Social Psychological Distancementioning

confidence: 99%

From SNS stressors’ perspectives to understand prosocial behavior: a contingency model

Hsu,

Kao

2023

JCMARS

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PurposeWith the high penetration rate of the Internet and the prevalence of social networking sites (SNSs), the negative emotions caused by stressors on SNS have become an important issue worthy of attention. This study explored the relationship between SNS stressors, negative emotions and prosocial behavior, by employing negative emotions as the mediation role and social support as the moderator.Design/methodology/approachThe samples of this study were Facebook users who have used it constantly in the past six months. An online survey was conducted, from which 547 responses were completed, and 525 were valid, for an effective recovery ratio of 95.98%.FindingsEmploying the structural equation model (SEM), the findings show that five paths were supported with a good fit. Negative emotions (anxiety and loneliness) have a moderating effect.Originality/valueThis study contributes to the literature by factors divided by negative emotions of anxiety and loneliness from SNS stressors’ perspectives. In addition, this study provides additional support the moderating effect of social support of anxiety on prosocial behavior.

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Social distancing and prosocial behaviors: The replenishing effect of intense visual stimulation

Cited by 3 publications

References 26 publications

The impact of social distancing on tourists’ preferences for anthropomorphism

The impact of social distancing on tourists’ preferences for anthropomorphism

I want to remember: Preference for visual intensity in sentimental purchases

From SNS stressors’ perspectives to understand prosocial behavior: a contingency model

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