“…Individualism means that everyone succeeds or fails on the basis of own actions and abilities while the social capital concept focuses on the nature and role of relationships and how these play a key role as hidden resources in being successful in all areas of life ─ work, family, community (Coleman, 1988;Baker, 2000). Social capital has also become an important analytical concept and policy tool within rural development (Putzel, 1997;Lin, 2001;Midgley, 2013) and prosperity (Darnhofer et al, 2014). Here the focus is on how it affects the capabilities of rural people to organize themselves for development (Woolcock, 1998;Guenther and Falk, 1999;Portes and Landlot, 2000).…”