“…Sociodemographic antecedents (SDA) such as gender and age are important, with men and younger-age subjects more likely to engage in information seeking behavior than women and older subjects (Rutten et al, 2006;Mayer et al, 2007;Vanderpool et al, 2009;Viswanath et al, 2013;Wang et al, 2013). However, compared to HISBs, not much is known about HIABs, and more scientific evidence is needed to verify the complex relationship between the factors within the SIM framework.…”